Head Of Marketing (AI)

TL;DR

Head of Marketing (AI): Leading the marketing strategy and execution to drive pipeline growth with an accent on account-based marketing and AI-driven automation. Focus on aligning marketing and sales goals, designing AI-agent workflows, and scaling commercial impact through data-driven campaigns.

Location: Must be based in or able to commute to Rotterdam, Netherlands (Hybrid role).

Company

hirify.global is a full-service digital agency with over 25 years of experience, specializing in building digital platforms that integrate data, processes, and AI.

What you will do

• Build and scale a trigger-based account-based marketing strategy.
• Own marketing contribution to qualified pipeline and align with sales and BDR teams.
• Design and deploy AI-agent workflows for content, lead enrichment, and CRM hygiene.
• Collaborate with machine learning engineers to optimize agents on the Weave AI platform.
• Manage channel performance across LinkedIn, Google Ads, and organic search.
• Lead and coach a multidisciplinary marketing team.

Requirements

• 5+ years of experience in B2B marketing, specifically in complex or long-cycle services.
• Proven hands-on experience with account-based marketing programs.
• Experience using AI tools and automation in marketing workflows.
• Strong knowledge of HubSpot or comparable CRM and marketing automation platforms.
• Ability to lead a small team while remaining personally involved in execution.
• Must be based in or able to commute to Rotterdam, Netherlands.

Nice to have

• Experience in digital services, e-commerce, or AI.
• Experience with the UK market.

Culture & Benefits

• High-impact leadership role with autonomy and room to experiment.
• Flexible hours and hybrid work options.
• 4 weeks of remote work per year from anywhere.
• Learning budget and dedicated learning time off.
• Additional perks including office lunches, bike plan, and sports subscription.