Growth Marketer (AI)

TL;DR

Growth Marketer (AI/SaaS): Owning the end-to-end growth funnel to turn demand into pipeline for a CPQ software serving manufacturers with an accent on AI-driven campaign scaling and personalization. Focus on optimizing conversion rates, managing B2B nurture tracks, and implementing a continuous AI-powered test-and-learn program.

Location: Hybrid (The Netherlands, Poland, or Germany). Workspace available in Gdansk.

Company

hirify.global provides CPQ software that helps manufacturers scale customer-specific solutions profitably without losing their uniqueness.

What you will do

• Own the funnel from marketing qualified lead (MQL) to sales qualified opportunity (SQL), managing conversion rates, velocity, and cost per lead.
• Design and manage AI-personalized nurture and lifecycle campaigns for multi-stakeholder B2B deals.
• Run a continuous AI-powered test-and-learn program to rapidly generate and validate campaign variants.
• Collaborate with the AI GTM Engineer to build workflows for content generation and funnel leak detection.
• Manage HubSpot automation, including workflows, reporting, and data hygiene for accurate attribution.
• Partner with Sales on lead scoring and handoff to ensure MQLs convert into a real pipeline.

Requirements

• 5+ years of hands-on experience in B2B SaaS growth or demand generation.
• Deep understanding of B2B buying dynamics, including long cycles and multiple stakeholders.
• Proficiency with HubSpot or a comparable marketing automation platform.
• Experience using AI to generate content, personalize outreach, and scale experiments.
• Strong, clear communication skills in English.
• Ability to work in a hybrid setup within The Netherlands, Poland, or Germany.

Nice to have

• Proficiency in Dutch, German, or Polish.

Culture & Benefits

• Competitive salary based on knowledge and experience.
• Provision of necessary tools, including a MacBook and office workspace in Gdansk.
• Hybrid work flexibility with the possibility to work from home.
• Quarterly team alignment and collaboration meetings in different cities.
• Culture of transparency, trust, and collaboration with a "one squad" mindset.