Marketing Manager (Consumer)

TL;DR

Marketing Manager (Consumer): Devising and delivering strategic marketing campaigns for Omdia’s consumer technology services with an accent on lead generation, content strategy, and event promotion. Focus on driving revenue growth through integrated digital campaigns, audience segmentation, and data-driven optimization.

Location: Must be based in or able to work from Menara Skymind, Georgetown, Malaysia (Hybrid: 3+ days in-office).

Company

Informa TechTarget is a global leader in B2B technology intelligence, connecting buyers and sellers through data-driven insights, events, and digital services.

What you will do

• Develop and execute integrated marketing campaigns across digital, social, and email channels.
• Own the strategy and delivery of both free and paid event campaigns.
• Produce high-quality content such as e-books, webinars, and blogs to support lead generation.
• Manage marketing budgets and optimize campaign performance based on KPIs.
• Collaborate with internal teams including SEO, SEM, design, and product to ensure brand consistency.
• Analyze campaign data to report trends and refine marketing tactics for better ROI.

Requirements

• Bachelor’s degree in marketing or equivalent professional experience.
• Proven track record in managing complex B2B digital and content marketing campaigns.
• Experience with marketing automation platforms (preferably Eloqua) and CMS tools.
• Strong understanding of digital marketing channels including PPC, SEM, and SEO.
• Ability to manage multiple deadlines and stakeholders in a fast-paced environment.
• Must be able to work in-person at Menara Skymind, Georgetown, Malaysia at least 3 days per week.

Culture & Benefits

• Flexible work arrangements with the ability to work remotely when not in the office.
• Private medical cover and healthy living subsidies.
• Access to LinkedIn Learning and bespoke career development programs.
• ShareMatch scheme to become an Informa shareholder.
• Supportive community with diversity networks and charity volunteer days.