Lifecycle Manager (PropTech)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Lifecycle Manager (PropTech): Developing and implementing lifecycle marketing strategies to optimize customer engagement and retention across PropTech platforms with an accent on multi-channel campaign execution and user behavior analysis. Focus on driving user activation and loyalty using automation tools and data-driven A/B testing.
Location: Kuala Lumpur, Malaysia (Hybrid)
Company
Southeast Asia’s leading PropTech company providing real estate listings and insights across Singapore, Malaysia, Thailand, and Vietnam.
What you will do
- Develop and implement lifecycle marketing strategies to optimize customer engagement and retention across platforms.
- Plan and execute multi-channel lifecycle campaigns using automation tools such as Braze, MoEngage, or CleverTap.
- Analyze campaign performance and user behavior using Google Analytics and Adobe Analytics to identify optimization opportunities.
- Lead A/B testing and experimentation initiatives to improve campaign effectiveness and lifecycle metrics.
- Manage and optimize automated email marketing campaigns, including segmentation and personalization.
- Collaborate cross-functionally with product, design, content, and analytics teams to align strategies with business goals.
Requirements
- Experience in lifecycle marketing or digital marketing, preferably in a consumer tech or internet company.
- Proficiency in marketing automation platforms (e.g., Braze, MoEngage, CleverTap) and web analytics tools.
- Strong data background with the ability to write SQL in BigQuery, Looker, or similar platforms.
- Analytical skills to interpret data and translate insights into actionable strategies.
- Detail-oriented with excellent project management skills to handle multiple priorities effectively.
Culture & Benefits
- Hybrid flexible working arrangements focusing on outcomes over hours.
- Holistic rewards package covering financial, physical, and mental health.
- Multi-directional career development opportunities across all levels.
- Inclusive benefits, including equal paternity leave to support work-life balance.
- Collaborative and inclusive team culture within a Top Employers Certified organization.
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