Creative Marketing Strategist (Fintech)

TL;DR

Creative Marketing Strategist (Fintech): Defining creative strategies and managing multi-channel campaigns to drive user acquisition and brand perception with an accent on content production and data-driven optimization. Focus on translating market insights into high-converting campaigns and overseeing end-to-end creative workflows across digital platforms.

Location: Must be based in Malaysia (Hybrid/On-site)

Company

Southeast Asia’s largest digital insurance platform utilizing AI to modernize financial protection for millions of users.

What you will do

• Develop creative marketing strategies to strengthen brand visibility, engagement, and conversion.
• Plan and execute integrated campaigns across Meta, Google, TikTok, YouTube, and CRM.
• Collaborate with creative teams to produce scripts, visuals, and high-performing landing pages.
• Monitor and optimize campaign performance using data-driven metrics like CTR, CAC, and ROAS.
• Oversee end-to-end content creation workflows, directing designers, writers, and videographers.
• Partner with Product, Design, and Data teams to align marketing with GTM strategies and product launches.

Requirements

• 2–4 years of experience in marketing, creative strategy, or digital campaigns.
• Strong understanding of multi-channel marketing: Meta, Google, TikTok, YouTube, CRM, and SEO.
• Proven experience executing campaigns or producing creative content.
• Solid analytical skills with the ability to convert data into actionable insights.
• Excellent communication and project management skills.
• Must be based in Malaysia.

Nice to have

• Experience in tech, fintech, e-commerce, or high-growth startups.
• Familiarity with GA4, Meta Ads Manager, TikTok Ads Manager, HubSpot, or Hotjar.
• Basic creative skills in copywriting, scripting, and visual briefing.
• Experience mentoring juniors or leading small creative projects.

Culture & Benefits

• Competitive salary and performance-based bonuses.
• High-impact work with direct visibility across company leadership.
• Hybrid work flexibility and significant ownership of outcomes.
• Fast-paced culture that values clarity, speed, and results.