Performance Marketing Manager

TL;DR

Performance Marketing Manager: Planning, launching, and optimizing paid digital campaigns across Meta, Google, and TikTok with an accent on data-driven decision-making and ROI maximization. Focus on conducting A/B testing, managing campaign budgets, and troubleshooting ad performance to drive growth for a leading insurance platform.

Location: On-site in Petaling Jaya, Malaysia.

Company

hirify.global is a leading insurance platform in Southeast Asia, digitizing the industry and serving over 8 million users with a focus on engineering and product excellence.

What you will do

• Plan, launch, and optimize paid digital campaigns across Meta, Google Ads, and TikTok.
• Monitor and analyze campaign KPIs daily to ensure performance targets are met.
• Conduct A/B testing on ad creatives, copy, and bidding strategies to identify high-performing tactics.
• Manage campaign budgets across channels to ensure maximum ROI.
• Set up and manage conversion tracking using UTM parameters, pixels, and Google Tag Manager.
• Collaborate with content and design teams to craft high-performing landing experiences.

Requirements

• Proven experience in digital advertising operations or performance marketing.
• Hands-on expertise in Facebook Business Manager, Google Ads, and TikTok Ads.
• Proficiency in analytics platforms such as Google Analytics and Meta Ads Reporting.
• Strong understanding of ad formats, bidding strategies, and targeting mechanisms.
• Experience with conversion tracking and Google Tag Manager.
• Exceptional attention to detail and ability to manage multiple campaigns simultaneously.

Nice to have

• Experience in a high-growth startup or digital-first company.
• Knowledge of SEO, email marketing, or affiliate networks.
• Exposure to marketing automation tools or CRM platforms like HubSpot or Braze.
• Familiarity with BI tools such as Looker Studio or Tableau.

Culture & Benefits

• Competitive salary and performance-based bonuses.
• Ownership of campaigns that directly impact revenue and growth.
• Exposure to regional markets and cross-functional collaboration.
• Fast-paced, lean environment that values clear thinking and measurable outcomes.