Customer Marketing Specialist (Events & Loyalty)

TL;DR

Customer Marketing Specialist (Events & Loyalty): Driving core customer engagement, event marketing, and loyalty initiatives for Agent and Developer segments with an accent on lifecycle marketing, community building, and retention strategies. Focus on executing large-scale industry events, designing advocacy programs, and optimizing campaign performance to drive product adoption and commercial growth.

Location: Kuala Lumpur (Hybrid)

Company

hirify.global is Southeast Asia’s leading PropTech company, providing transparent real estate insights and marketplaces across Singapore, Malaysia, Thailand, and Vietnam.

What you will do

• Lead and execute end-to-end customer engagement initiatives, including industry summits, roadshows, and awards.
• Develop and manage B2B loyalty and advocacy programs to drive retention and lifetime value.
• Plan and execute customer marketing campaigns, including messaging, targeting, and asset production.
• Support GTM strategies through sales enablement materials, launch toolkits, and stakeholder alignment.
• Nurture customer communities and cultivate advocates through testimonials and recognition initiatives.
• Monitor and report on KPIs, including event attendance, retention rates, and campaign ROI.

Requirements

• 3-5 years of experience in Customer Marketing, Event Marketing, Loyalty Marketing, or B2B Marketing.
• Proven track record in managing large-scale customer events, conferences, and engagement programs.
• Strong project management, stakeholder management, and analytical capabilities.
• Experience with customer lifecycle marketing and retention strategies.
• Ability to manage multiple projects in a fast-paced environment.
• Experience in B2B, SaaS, technology, or platform-based businesses is preferred.

Culture & Benefits

• Hybrid flexible working model focused on outcomes.
• Holistic rewards package covering financial, physical, and mental health.
• Multi-directional career development opportunities.
• Inclusive benefits including equal paternity leave and support for work-life balance.