Senior Product Manager (MarTech)

TL;DR

Senior Product Manager (MarTech): Building and scaling the marketing technology and automation layer powering B2C growth with an accent on CRM infrastructure, data activation, and cross-channel personalization. Focus on implementing AI-driven workflows, optimizing Braze and Segment integrations, and driving scalable growth strategies.

Location: Hybrid role based in Berlin, with extended remote work options up to 120 days per year within the EU, UK, and Switzerland.

Company

A leading European platform for sports and wellness, now part of the Wellhub global wellbeing ecosystem, connecting millions of people with fitness experiences.

What you will do

• Own and optimize the CRM infrastructure, specifically Braze, for scalability and lifecycle automation.
• Build and scale automated marketing workflows to improve operational efficiency.
• Partner with Segment to activate customer data for real-time audiences and growth use cases.
• Extend CRM audiences across paid marketing channels to enhance retargeting and suppression strategies.
• Drive AI adoption to improve CRM personalization, content creation, and internal workflows.
• Collaborate with growth, product, and partnership teams to deliver impactful customer activation.

Requirements

• 4–7+ years of experience in MarTech, CRM Operations, or Marketing Operations.
• Hands-on experience with Braze, Segment, or similar customer data platforms.
• Strong understanding of CRM systems, marketing automation, and lifecycle marketing.
• Solid technical foundation including APIs, integrations, and data flows.
• Problem-solving mindset focused on scalability and process optimization.
• Passion for applying AI to enhance marketing workflows and personalization.

Culture & Benefits

• Free hirify.global L Pro Membership plus discounts for friends and family.
• Flexible hybrid work model with desk-swap options at European offices.
• 30 days of paid vacation plus two volunteering days.
• Annual professional development budget of €1,000.
• Access to mental health support via Open Up.
• Weekly German and English language classes.