Associate Director Of Product (Martech)

TL;DR

Associate Director of Product (Martech): Leading the Customer Experience & Communications domain within Acquisition & Retention with an accent on Martech, lifecycle communications, and customer identity management. Focus on building scalable, platform-based product solutions that drive personalization and improve customer self-service capabilities across the pet e-commerce ecosystem.

Location: Must be based in Munich, Germany (Hybrid: 60% office, 40% home).

Salary: €120,200–€180,400 EUR

Company

A leading European pet e-commerce company with over 25 years of experience, serving over 12 million customers.

What you will do

• Define and execute the product strategy for customer lifecycle, Martech, identity, and personalization.
• Build scalable lifecycle communication and customer engagement capabilities across multiple channels.
• Lead the product direction for CIAM, registration, login, and progressive profiling.
• Translate complex business priorities into scalable product capabilities rather than operational workarounds.
• Coach and develop a team of Product Managers to drive outcome-oriented roadmaps.
• Collaborate with Marketing, Tech, and Data teams to ensure alignment and business impact.

Requirements

• 8–12+ years in Product Management with at least 4 years in a leadership role.
• Deep expertise in Martech ecosystems, personalization, CIAM, and customer data platforms (CDP).
• Proven track record in building scalable, platform-based product solutions in data-rich environments.
• Strong ability to define product strategy and translate business goals into technical capabilities.
• Solid understanding of analytics, experimentation, and data governance, including GDPR.
• Must be based in Munich or able to work in a hybrid model with 60% office attendance.

Culture & Benefits

• Hybrid working model with 60% office time and 40% remote.
• Option to work from abroad for up to 20 days per year in approved countries.
• Development opportunities, training, and support for career growth.
• Wellbeing offers, subsidised transport, and bike leasing.
• 20% discount across all company products.