Senior Consultant (Marketing Strategy & Transformation)

TL;DR

Senior Consultant (Marketing Strategy & Transformation): Designing and implementing modern, data-driven marketing organizations for customer-centric enterprises with an accent on marketing operating model design and MarTech enablement. Focus on leading transformation workstreams, integrating AI capabilities into marketing use cases, and delivering end-to-end strategic engagements.

Location: San Francisco, Seattle, New York, Chicago, Atlanta, Dallas

Salary: $100,000 - $160,000

Company

A global network of studios under Capgemini Invent focusing on building and orchestrating customer experiences at scale through data and technology.

What you will do

• Lead workstreams within large marketing transformation programs and deliver smaller engagements end-to-end.
• Design and implement marketing operating models, including organizational structure, governance, and processes.
• Develop data-driven marketing strategies focused on segmentation, targeting, personalization, and lifecycle engagement.
• Support MarTech strategy and enablement initiatives using platforms such as Salesforce and Adobe.
• Collaborate with cross-functional teams to implement AI-enabled marketing use cases.
• Translate complex client challenges into structured analyses and practical recommendations.

Requirements

• 3-7 years of relevant experience in consulting, digital services, or industry marketing roles.
• Proven expertise in marketing operating model design and implementation.
• Strong AI literacy, including core and generative AI concepts applied to enterprise transformation.
• Experience with modern marketing ecosystems, omnichannel engagement, and customer data.
• Strong consulting skillset, including structured problem solving and executive communication.
• Bachelor's degree required; advanced degree (e.g., MBA) preferred.

Nice to have

• Hands-on experience with AI-enabled marketing use cases like personalization and agentic solutions.
• Familiarity with agile marketing practices and innovation frameworks.
• Additional advisory or consulting experience.

Culture & Benefits

• Comprehensive benefits package including medical, dental, and vision coverage.
• Retirement savings plans (401(k) in the U.S.).
• Paid time off, including vacation (12-25 days based on grade), sick leave, and personal days.
• Life and disability insurance.
• Inclusive, flexible, and collaborative culture that values humor, community, and diversity.