Digital Marketing Analyst (Fintech)

TL;DR

Digital Marketing Analyst (Fintech): Managing and optimizing paid search campaigns to drive qualified ultra-high net worth prospect acquisition for Private Wealth Management with an accent on data-driven performance analysis and budget forecasting. Focus on executing end-to-end marketing initiatives, collaborating with cross-functional teams, and leveraging AI tools to scale campaign effectiveness.

Location: Must be based in New York, NY, United States

Company

A leading global financial institution specializing in investment banking, securities, and investment management.

What you will do

• Develop and execute paid search campaigns including planning, compliance approvals, and reporting.
• Conduct keyword research, copy development, bid strategy, and budget allocation.
• Review campaign performance and develop dashboards for deep-dive analysis.
• Manage and forecast monthly/annual ad spend across multiple platforms.
• Communicate performance insights and market trends to marketing leadership.
• Collaborate with internal teams and external agencies to drive business growth.

Requirements

• 1-3 years of digital marketing experience with a focus on paid acquisition.
• Proficiency in Google Adwords, Search Ads 360, Meta Ads Manager, or Google Analytics.
• Strong quantitative and analytical skills with the ability to interpret large data sets.
• Must be based in New York, NY.
• Exceptional oral and written communication skills.
• Experience utilizing AI tools for daily marketing tasks.

Culture & Benefits

• Opportunity to work within a premier global financial services firm.
• Collaborative environment working with Marketing, Product, and Analytics teams.
• Exposure to high-level wealth management strategies and financial markets.
• Focus on professional growth and data-driven decision making.