Digital Marketing Automation Specialist (AI)

TL;DR

Digital Marketing Automation Specialist (AI): Building intelligent automation and scalable reporting tools to optimize paid search advertising performance with an accent on AI integration, data-driven decision-making, and platform efficiency. Focus on developing custom scripts, managing complex PPC campaigns, and streamlining marketing operations to drive profitability and growth.

Location: Must be based in or able to commute to Edmonton, Alberta (Hybrid)

Company

hirify.global is a rapidly growing leader in the global legal solutions industry, dedicated to modernizing legal document creation for millions of users worldwide.

What you will do

• Build AI-enabled tools and workflows to improve campaign management efficiency and data-informed decision-making.
• Create scalable reporting dashboards and proactive monitoring alerts for key performance indicators.
• Develop and optimize ad platform scripts and integrations to automate manual tasks.
• Identify and implement process improvements through third-party tools and workflow enhancements.
• Directly manage a portfolio of paid search campaigns across Google Ads and Microsoft Advertising.
• Analyze campaign performance and financial data to optimize bids, budgets, and targeting strategies.

Requirements

• Post-secondary education in Data Science, Computing Science, Business Technology, or a related analytical field.
• Experience using AI tools, automation, and database software for reporting and data manipulation.
• Advanced Excel skills including complex formulas and data visualization.
• Ability to develop automation workflows, reports, and technical integrations.
• Strong analytical mindset with experience identifying trends in large datasets.
• Must be able to work in a hybrid capacity from the Edmonton office.

Nice to have

• Knowledge of PPC/SEM campaign management and marketing KPIs.
• Experience with ad platform APIs, Google Analytics, and Google Tag Manager.
• Proficiency with Power BI for business intelligence.
• Experience with attribution modelling, feed management, or data pipelines.

Culture & Benefits

• Comprehensive health and dental benefits with additional spending accounts.
• Flexible work-life balance with 37.5-hour work weeks and banked hours.
• Three weeks paid vacation plus bonus personal days.
• Continuous learning support including training budgets and LinkedIn Learning.
• Company share plan and free catered office lunches.
• Collaborative office environment with personal workspaces and social events.