Product Marketing Manager (Technology)

TL;DR

Product Marketing Manager (Technology): Executing go-to-market initiatives to connect product innovation with customer needs with an accent on positioning and sales enablement. Focus on translating technical capabilities into customer value, conducting market research, and influencing product strategy through customer insights.

Location: Hybrid (3 days onsite in downtown Toronto, ON, Canada)

Compensation: $85,000–$103,000 CAD

Company

An established and growing technology company undergoing a period of transformation.

What you will do

• Execute go-to-market initiatives and support product launches from planning through execution.
• Develop product positioning, messaging, and customer-facing content to communicate product value.
• Create sales enablement resources, including presentations, one-pagers, and product documentation.
• Build customer and market insights through research, competitor analysis, and win/loss analysis.
• Collaborate across Product, Engineering, Sales, Customer Success, and Marketing teams to align priorities.

Requirements

• Proven experience in product marketing, specifically bringing products or features to market.
• Ability to translate complex technical capabilities into clear, compelling customer value.
• Strong communication and influence skills to build relationships across diverse functions.
• Organized execution mindset with attention to detail in fast-evolving environments.
• Must be based in Toronto, ON, Canada for hybrid work (3 days onsite).

Nice to have

• Experience using AI-enabled tools to improve productivity and decision-making.

Culture & Benefits

• Collaborative environment that values curiosity, initiative, and thoughtful execution.
• Broad ownership and influence across the full product marketing lifecycle.
• Culture of inclusivity and diversity.

Hiring process

• Virtual interview with a Talent Advisor (recorded via BrightHire).
• Virtual interview with the Hiring Manager focusing on GTM strategy and collaboration.
• Final in-person interview featuring a presentation exercise.