Performance Marketing Manager (Fintech)

TL;DR

Performance Marketing Manager (Fintech): Lead and optimize hirify.global's full paid media portfolio including paid search, paid social, affiliate, CTV, and direct mail with an accent on budget allocation, attribution modeling, and team development. Focus on building measurement infrastructure, driving multi-channel acquisition strategies, and managing a high-budget performance marketing program.

Location: Hybrid in Toronto, Canada

Salary: 207,000 CAD to 253,000 CAD annually

Company

hirify.global is a digital banking platform empowering self-made business owners with financial tools and clarity to grow resilient businesses.

What you will do

• Own and strategize hirify.global's paid media portfolio across multiple channels including paid search, social, affiliate, CTV, linear TV, and direct mail.
• Manage and develop a team of performance marketers, including hiring, coaching, and performance management.
• Lead TV and CTV strategy, collaborating with Brand and Creative teams on messaging and measurement.
• Drive continuous experimentation in paid search and social programs to optimize acquisition funnels.
• Oversee affiliate program management including partner recruitment and compliance.
• Collaborate with data and finance teams to build measurement infrastructure and manage budget forecasting.

Requirements

• Location: Hybrid work in Toronto, Canada
• 8+ years in performance marketing or paid media with at least 2 years managing a team, preferably in SaaS, fintech, or subscription businesses.
• Experience managing multi-million dollar monthly paid media budgets and expertise in attribution methodologies.
• Hands-on fluency in at least two channels among paid search, paid social, CTV/programmatic, or affiliate marketing.
• Strong communication skills to translate channel data into business narratives and budget discussions.
• Proficiency in SQL and AI tools to accelerate analysis and reporting.

Nice to have

• Experience in regulated industries such as fintech, healthcare, or insurance.
• Marketing experience targeting small business owners or self-employed professionals.
• Experience with direct mail as an acquisition channel.
• Public thought leadership on performance marketing, attribution, or media strategy.

Culture & Benefits

• Autonomy to take initiative and solve big challenges.
• Focus on impact and continuous improvement with AI integration in workflows.
• Supportive environment valuing feedback and growth.
• Mission-driven to help small businesses thrive.
• Compensation tied to impact with flexible growth opportunities.

Hiring process

• 45-minute video call with Talent team member.
• 60-minute video call with VP of Marketing.
• 60-minute live scenario with Marketing team.
• Values interview with Leadership team member.