Senior Integrated Marketing Manager (SaaS)

TL;DR

Senior Integrated Marketing Manager (SaaS): Driving scalable integrated marketing strategies and orchestrating cross-functional GTM efforts with an accent on market activation and narrative development. Focus on managing end-to-end campaign execution, leveraging AI-driven tools, and tracking multi-touch attribution to accelerate pipeline growth.

Location: Hybrid role based in Oakville, Toronto, or Waterloo, Ontario.

Salary: $104,400 – $135,700 CAD

Company

hirify.global is a global leader in IoT and connected transportation, providing data-driven analytics to optimize fleet management and improve safety.

What you will do

• Lead end-to-end strategy and execution for major product and marketing launches.
• Act as the central coordinator for cross-functional teams including Product Marketing, Digital, Creative, and Channel.
• Develop compelling, solution-based market narratives in partnership with Strategic Communications.
• Design awareness and consideration campaigns to capture research traffic and influence the buyer journey.
• Integrate AI-driven tools into marketing plans to enhance visibility and sentiment.
• Define and track KPIs, including sentiment analysis, time-to-close acceleration, and multi-touch attribution.

Requirements

• 8-10 years of experience in an integrated marketing role, preferably in B2B SaaS.
• Bachelor’s degree in Marketing or a related field.
• Technical proficiency with Jira, Google Workspace, and AI tools like Gemini or ChatGPT.
• Proven success in developing and executing marketing campaign narratives with measurable outcomes.
• Strong project management skills and the ability to lead through influence in a fast-paced environment.
• Must be eligible to work in Canada.

Nice to have

• Experience in telematics, connected transportation, or B2B IT/Software industry marketing.
• Professional marketing certifications.

Culture & Benefits

• Flexible hybrid working model with office and virtual support.
• Competitive medical and dental benefits.
• Retirement savings program.
• Home office reimbursement and electric vehicle purchase incentive.
• Baby bonus and parental leave top-up program.
• Online learning and networking opportunities.