Channel Marketing Manager

TL;DR

Channel Marketing Manager: Developing and executing channel lifecycle marketing strategy for major market partners with an accent on sell-in/sell-through planning, data-driven campaign scaling, and partner relationship management. Focus on building joint go-to-market plans across the marketing mix, managing budgets and performance reporting, and ensuring privacy/data protection compliance for channel activities.

Company

hirify.global is a global IoT and connected transportation company providing web-based analytics and an open marketplace for fleet management.

What you will do

• Drive joint channel marketing strategy and go-to-market planning across merchandising, sales tools, training, media publications, digital, and events.
• Build partner relationships to influence partner mindshare for ATL and BTL initiatives.
• Use data-driven insights to inform, scale, and optimize channel marketing campaigns and programs.
• Develop and manage marketing assets and coordinate creative campaign briefings with partner contacts and agencies.
• Manage annual channel marketing budgets and report expected vs. actual outcomes and key metrics.
• Ensure activities deliver joint value outcomes and comply with privacy and data protection requirements; facilitate roundtables and customer briefings for advocacy and VOC.

Requirements

• Minimum 5+ years managing commercial and marketing relationships with Telecom Wireless Carriers / Fortune 500 accounts.
• Bachelor’s degree in Marketing, Business Administration, Commerce, Sales, or related field (or equivalent education/work experience).
• Proven ability to devise and execute channel strategies aligned with marketing and business objectives, including planning, execution, and analysis in multichannel environments.
• Strong relationship-building skills with channel partners to drive mutual growth and achieve sales targets.
• Experience creating comprehensive marketing plans (promotions, advertising campaigns, incentives, and sales support materials) and executing cross-channel portfolio growth.
• Ability to analyze marketing data (sales figures, ROI, and channel performance metrics) and manage multiple priorities in a fast-paced environment.

Culture & Benefits

• Flexible hybrid working model with encouragement to visit offices; home office reimbursement program.
• Baby bonus and parental leave top-up program.
• Online learning and networking opportunities.
• Electric vehicle purchase incentive program.
• Competitive medical and dental benefits and retirement savings program.
• Benefits apply to full-time permanent employees only.

Hiring process

• Apply directly; agency resumes are not accepted.
• Recruitment and assessment include accessibility accommodations when needed.