Channel Marketing Manager (Cybersecurity)

TL;DR

Channel Marketing Manager (Cybersecurity): Leading and executing partner-focused marketing initiatives to drive pipeline growth across indirect sales channels with an accent on demand generation and partner engagement. Focus on optimizing lead lifecycle processes in HubSpot and improving MQL-to-SQL conversion rates.

Location: Düsseldorf (Remote)

Company

hirify.global provides a comprehensive Managed SASE solution combining SD-WAN, Firewall, and ZTNA for secure connectivity across cloud and hybrid environments.

What you will do

• Develop integrated partner marketing campaigns and co-marketing initiatives with distributors and resellers.
• Drive lead generation programs and optimize MQL/SQL qualification criteria across partner channels.
• Manage lead nurturing and marketing automation workflows using HubSpot.
• Maintain CRM data quality, segmentation, and reporting structures.
• Analyze funnel performance and prepare executive reports on campaign ROI.

Requirements

• Minimum 3+ years of experience in Channel Marketing, Demand Generation, or B2B Marketing.
• Proven experience working with indirect sales channels and partner ecosystems.
• Hands-on expertise with HubSpot, including lead scoring and workflow automation.
• Strong analytical mindset and ability to work cross-functionally in an international environment.

Culture & Benefits

• Collaborative environment focused on simplifying secure connectivity for customers.
• Culture of unconventional thinking and problem-solving to stay ahead of industry trends.
• Recognition as an outstanding place to work with opportunities for skill development and career advancement.
• Inclusive workplace encouraging diversity of backgrounds and perspectives.