VP - Product, Proxy Digital Assets (Web3)

TL;DR

VP Product (Digital Assets): Leading the vision, roadmap, and delivery of digital asset products including Digital Transfer Agency and Tokenization with an accent on scalable and compliant digital asset solutions. Focus on identifying market opportunities, building business cases, and driving the development of blockchain-based infrastructure for institutional clients.

Location: New York, NY

Salary: $240,000 – $260,000

Company

hirify.global is a leading financial technology corporation focused on empowering others to accomplish more through innovative digital solutions.

What you will do

• Lead the product strategy, roadmap, and lifecycle management for digital asset and tokenization capabilities.
• Analyze customer needs, market trends, and regulatory developments to inform product direction.
• Develop comprehensive business cases, including market sizing, ROI analysis, and pricing strategies.
• Collaborate with engineering, legal, compliance, and risk teams to deliver products from concept to launch.
• Create and execute go-to-market plans in partnership with sales and marketing.
• Act as a senior subject matter expert on digital assets across the entire organization.

Requirements

• Significant experience in product management leading complex platforms from strategy through execution.
• Deep knowledge of blockchain-based products, tokenized assets, custody, trading, or wallets.
• Proven experience operating in highly regulated environments.
• Strong commercial acumen, including experience with GTM planning and pricing.
• Ability to influence senior stakeholders and lead high-impact cross-functional initiatives.
• Must be based in New York, NY

Nice to have

• Experience developing products for SEC regulated Transfer Agency businesses.
• Expertise in balancing innovation with strong operational and risk discipline.
• Executive presence with the ability to communicate complex ideas to diverse audiences.

Culture & Benefits

• High-visibility leadership role with the opportunity to shape the future of digital assets.
• Collaborative, engaging, and inclusive work environment that values authenticity.
• Comprehensive benefit offerings.
• Focus on professional development and empowering associates to grow.