Director, Paid Social (AI)

Location: Remote, United States; remote work is available in most US states, with some exclusions.

Annual salary: $120,000–$135,000, plus benefits and an annual performance bonus.

Company

hirify.global is a digital marketing agency delivering integrated marketing solutions for high-growth clients.

What you will do

• Lead full-funnel paid social strategy, planning, execution, optimization, testing, measurement, and performance storytelling across a portfolio of client accounts.
• Serve as a senior client partner by leading strategic conversations, performance readouts, growth planning, and escalation recommendations.
• Develop strategies spanning awareness, consideration, ecommerce conversion, retention, creative testing, incrementality, lift studies, media mix modeling inputs, and MER/CAC/LTV analysis.
• Manage six- to seven-figure monthly media budgets and oversee campaigns across Meta, TikTok, Pinterest, Snapchat, LinkedIn, Reddit, and X.
• Partner with paid search, client strategy, creative, analytics, and programmatic teams to identify cross-platform growth opportunities.
• Manage, coach, and develop 4–6 direct reports while improving QA processes, campaign workflows, reporting automation, creative testing frameworks, and AI-enabled operating models.

Requirements

• 7+ years of experience in paid media, with deep expertise in paid social strategy, buying, optimization, measurement, and client leadership.
• Strong hands-on experience with Meta and TikTok, plus experience with additional platforms such as Pinterest, Snapchat, LinkedIn, Reddit, and/or X.
• Experience managing six- to seven-figure monthly paid media budgets.
• Experience supporting ecommerce and/or CPG brands in fast-moving environments with aggressive acquisition, revenue, efficiency, or growth goals.
• Full-funnel paid social experience across awareness, consideration, conversion, retention, creative testing, and measurement.
• Working knowledge of incrementality testing, geo testing, brand lift, conversion lift, media mix modeling, and creative experimentation frameworks.
• Ability to lead strategic client conversations, build trusted relationships, navigate ambiguity, and make clear recommendations under pressure.
• Experience managing and developing direct reports, including coaching, feedback, performance management, and career development.
• Strong cross-functional collaboration, strategy-to-execution ability, verbal and written communication, presentation, storytelling, analytical thinking, and attention to detail.

Nice to have

• Experience with Smartly, Sprinklr, or other AI-enabled advertising, automation, reporting, QA, or ad operations tools.
• Working knowledge of paid search and broader cross-channel media planning.
• Experience helping teams adopt AI-enabled workflows, automation, or process improvements.
• Familiarity with programmatic, retail media, influencer, lifecycle/email, SEO, or broader media strategy.
• Experience contributing to new business pitches, strategic audits, or account growth planning.
• Prior agency experience in an AOR-style model or with integrated, cross-functional client teams.

Culture & Benefits

• Remote-first culture with flexible schedules and work-from-anywhere options subject to US state eligibility.
• Unlimited PTO and an extended winter holiday break.
• 100% paid parental leave.
• 401(k) matching, medical, dental, vision, life, pet, short-term disability, and additional voluntary insurance.
• Annual Class Pass credits, office hubs in Los Angeles and New York, and learning and development opportunities.
• Inclusive workplace focused on work-life balance, belonging, and equal employment opportunity.