Director, Paid Social (AI)

TL;DR

Director, Paid Social (AI): Leading full-funnel paid social strategy and execution for high-growth clients with an accent on performance measurement, cross-channel integration, and team leadership. Focus on leveraging AI and automation to scale workflows, optimize media spend, and drive measurable business outcomes across diverse digital platforms.

Location: Must be based in the United States

Salary: $120,000 – $135,000

Company

hirify.global is a fast-growing digital marketing agency recognized as a Best Place to Work, specializing in integrated media solutions and performance-driven strategies.

What you will do

• Lead comprehensive paid social strategies across a portfolio of high-growth ecommerce and CPG accounts.
• Manage and mentor a team of 4–6 direct reports, fostering career development and high-quality client work.
• Drive full-funnel performance through advanced measurement, including incrementality testing, lift studies, and MMM inputs.
• Collaborate with cross-functional teams in search, creative, and analytics to deliver integrated marketing solutions.
• Oversee execution across major platforms like Meta, TikTok, Pinterest, and LinkedIn, ensuring aggressive performance targets are met.
• Implement AI-enabled workflows and automation to improve operational efficiency and campaign scalability.

Requirements

• 7+ years of experience in paid media with deep expertise in paid social strategy and buying.
• Must be based in the United States (not eligible for immigration sponsorship).
• Proven history of managing six- to seven-figure monthly media budgets.
• Strong hands-on experience with Meta and TikTok, plus additional platforms like Pinterest, Snapchat, or LinkedIn.
• Demonstrated ability to lead strategic client conversations and manage direct reports.
• Advanced analytical skills with experience in incrementality testing and media mix modeling.

Nice to have

• Experience with AI-enabled advertising tools like Smartly or Sprinklr.
• Prior agency experience in an AOR-style model.
• Familiarity with broader media channels such as programmatic, retail media, or SEO.
• Proficiency in driving team adoption of automation and AI-enabled workflows.

Culture & Benefits

• Remote-first culture with optional access to office hubs in LA, Chicago, and New York.
• Comprehensive benefits including 100% paid parental leave, 401(k) matching, and medical/dental/vision insurance.
• Unlimited PTO and extended winter holiday break.
• Flexible schedules and annual Class Pass credits.
• Focus on inclusive work environment and strong work-life balance.