Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (B2B SaaS/Fintech): Owning the positioning, messaging, and go-to-market strategy for core product areas with an accent on translating deep customer and market insights into commercially sharp narratives. Focus on aligning GTM motions to business outcomes, driving sales enablement, and accelerating research and content workflows using AI agents.

Location: Remote or Hybrid (Must be based in Canada or the UK)

Company

hirify.global is a Merchant of Record that provides payment infrastructure for digital product companies, removing the complexity of payment fragmentation.

What you will do

• Develop and maintain differentiated positioning and messaging grounded in customer and competitive insights.
• Lead end-to-end GTM strategy for major product launches, aligning objectives to commercial value and business outcomes.
• Create high-impact sales enablement materials, including pitch decks, battlecards, and ROI tools.
• Design and execute qualitative and quantitative research programs, such as win/loss interviews and persona studies.
• Collaborate with the executive team to shape category narratives and thought leadership.
• Build and share AI-assisted workflows to compress research cycles and accelerate asset production.

Requirements

• 8+ years of experience in B2B SaaS product marketing, preferably in payments, fintech, or developer tooling.
• Proven track record of tying GTM strategy to measurable commercial outcomes and revenue.
• Strong ability to distill complex technical concepts into messaging for both technical and business buyers.
• Data-fluency with experience using tools like Salesforce or Amplitude to synthesize commercial insights.
• Practitioner-level proficiency with AI tools and prompt engineering to optimize PMM tasks.
• Must be based in Canada or the UK.

Culture & Benefits

• Digital-first environment offering a choice between remote work, hub-based work, or a hybrid of both.
• Unlimited holidays and 4 months of paid family leave regardless of gender.
• Investment in personal development via an annual learning fund and regular training.
• Transparent, collaborative, and inclusive culture that values diverse perspectives.