Director Of Product Marketing (SaaS)

TL;DR

Director Of Product Marketing (B2B SaaS): Developing compelling narratives and GTM strategies to communicate the value of a unified travel and spend management platform with an accent on commercial outcomes and market positioning. Focus on scaling the PMM function, building competitive intelligence, and aligning product investment with revenue growth.

Location: Must be based within commuting distance of company hubs (London or Boston); relocation support is available.

Company

hirify.global is an intelligent platform for travel and spend management designed to automate manual tasks and power real work for over 10,000 companies worldwide.

What you will do

• Own the platform narrative and core messaging architecture to shift market perception toward a unified platform for modern finance teams.
• Lead end-to-end GTM strategy for new products and major launches to improve product adoption and reduce execution risk.
• Build a best-in-class market and competitive intelligence capability, including competitive analysis, win/loss, and customer research.
• Partner with Revenue leadership and sales enablement to improve win rates, platform attach, and sales confidence.
• Lead and develop the PMM team, establishing quality standards and operating rhythms as the function scales.

Requirements

• Proven track record in B2B SaaS building positioning that earns internal trust and wins externally.
• Ability to distill a technically complex platform into a compelling story for senior finance buyers (CFO-level).
• Commercial mindset with the ability to use data for decisions and challenge product roadmap priorities.
• Strong influence and communication skills to build alignment across Product, Revenue, and Marketing teams.
• AI-first operator: Proficiency in using AI to accelerate research and improve output quality is mandatory.

Culture & Benefits

• Competitive compensation and equity ownership in hirify.global.
• 25 days of annual leave plus bank holidays, and a four-week fully paid sabbatical after 5 years.
• Comprehensive health coverage including private medical (Bupa), voluntary dental, and mental health support via Spring Health.
• Family-focused benefits with 12-16 weeks of paid parental leave.
• Flexible work hirify.globals including up to 20 "Work from Anywhere" days per year and cycle/electric car schemes.
• 16 paid hours per year for volunteering at charitable causes.