Senior User Acquisition (Marketing)

TL;DR

Senior User Acquisition (Marketing): Managing paid user acquisition across diverse channels to drive DAU growth for a rewards-based walking app with an accent on ROAS optimization, creative testing, and LTV-based targets. Focus on scaling media mix (Meta, TikTok, Google Ads), optimizing CPA/affiliate channels, and implementing AI-driven campaign automation.

Location: Hybrid in Barcelona, Spain

Company

hirify.global is a profitable app that rewards users for walking, combining gamification, lifestyle, and wellbeing to help millions build healthier habits.

What you will do

• Manage the full media mix, including Meta, TikTok, Apple Search Ads, Google Ads, AppLovin, and SDK/vertical networks.
• Own acquisition performance analysis to optimize for retention and LTV-based targets rather than simple installs.
• Translate performance data into actionable hypotheses and briefs for the in-house creative team.
• Expand affiliate and CPA channels, managing publisher recruitment, tracking, and payout economics.
• Explore organic growth levers including ASO, search discovery, and referral programs.
• Implement and optimize AI tools to automate repetitive campaign management tasks.

Requirements

• 3–6 years of hands-on experience in mobile user acquisition.
• Deep expertise in Meta, TikTok, AppLovin, and rewarded ad networks.
• Proven experience with both gaming and non-gaming (health/wellness) apps.
• Experience with IAP-driven UA and CPA/affiliate tracking setup.
• Strong analytical skills and fluency with MMP and BI tools.
• Fluent English, written and spoken.
• Must be based in or able to work hybridly from Barcelona.

Nice to have

• Experience scaling growth marketing for subscription-based mobile apps.
• Knowledge of web-to-app campaigns, landing page optimization, and funnel testing.
• Experience running influencer marketing campaigns and sourcing creators.

Culture & Benefits

• High level of ownership reporting directly to the Chief Growth Officer.
• Competitive salary and performance-based bonuses.
• Health and wellness perks, including private healthcare (Alan) and Urban Sports allowance.
• Hybrid working model with international flexibility.
• Additional benefits: meal vouchers, 4 extra holiday days, and Friday team lunches.