Specialist, Brand and Performance Marketing (Hybrid)

TL;DR

Specialist, Brand and Performance Marketing (Hybrid): Own the full growth loop for ElTiempo.es—from brand perception to habit formation—across brand, technical SEO/GEO, and acquisition. Focus on building daily user retention through onboarding and lifecycle programs, structuring content for LLM visibility (Generative Engine Optimization), and optimizing paid + app growth with strict LTV/CPI measurement.

Company

hirify.global operates ElTiempo.es, a leading weather platform in Spain.

What you will do

• Own brand & product strategy: identity/value proposition, omni-channel campaigns, loyalty frameworks, and GTM calendar alignment.
• Drive retention & user lifecycles: design onboarding for the first 14 days, run lifecycle communications (push/in-app/email), and improve NPS feedback loops.
• Lead technical SEO/AEO/GEO & AI visibility: execute technical SEO roadmap with IT/Product, track Core Web Vitals and crawl/indexing health, and implement schema/entity optimization for LLM citations.
• Grow app acquisition: manage ASO for iOS/Android and run paid acquisition campaigns (Google UAC, Apple Search Ads, Meta Ads) using LTV vs CPI discipline.
• Measure and report performance: maintain dashboards (MAU, D7/D30 retention, CAC/CPI, ASO rankings, GEO citations) and present monthly business reviews.

Requirements

• Location/eligibility: must be located in and eligible to work in Spain and be able to work on a hybrid model at the Madrid location.
• 6+ years of experience in growth marketing, product marketing, or digital marketing in digital-first environments.
• Bilingual fluency in English and Spanish for frequent collaboration with the Canadian team.
• Proven brand + technical performance marketing skills: ASO, technical SEO/GEO, and paid acquisition.
• Hands-on understanding of technical SEO (crawlability, Core Web Vitals, indexability) and GEO/AEO (schema markup and LLM visibility).
• MarTech proficiency: mobile attribution/MMP tools (Appsflyer/Adjust/Branch), analytics (Firebase/GA4/Looker Studio), and push/CRM (OneSignal or equivalent).

Culture & Benefits

• Flexible work environment with hybrid work at the Madrid location.
• Retirement savings matching plan.
• Vacation days.
• Inclusion, Diversity, Equity, Awareness, Solidarity (IDEAS) team.
• Open communication including All Hands meetings; frequent employee pulse surveys.
• Anonymous reporting platform for feedback and concerns.

Hiring process

• Interview preparation may use AI tools, but interview answers must come from personal experience and thinking.
• No real-time AI assistance, live answer prompts, or automated response tools during interviews.