Naming and Messaging Lead (Product Marketing)

TL;DR

Naming and Messaging Lead (Product Marketing): Leading naming and messaging workstreams across a complex technology portfolio with an accent on strategic positioning, brand architecture, and customer-driven narratives. Focus on translating complex technical concepts into compelling copy and developing high-impact launch narratives for enterprise infrastructure and AI solutions.

Location: Hybrid; must be based in Morrisville (NC), San Jose (CA), or Boulder (CO)

Salary: $160,000–$175,000

Company

hirify.global is a leader in intelligent data infrastructure, delivering unified storage, integrated data services, and solutions for AI and multicloud environments.

What you will do

• Lead naming strategy and governance for products, platforms, and solutions, including frameworks and decision processes.
• Define differentiated positioning and messaging based on customer needs, market context, and competitive dynamics.
• Write high-quality customer-facing copy, messaging frameworks, value propositions, and launch narratives.
• Develop executive-level storytelling and talking points for web, sales, and GTM assets.
• Partner with Product Management and Brand teams to ensure alignment with brand architecture and roadmap priorities.
• Guide PMM teams to raise the overall bar for messaging quality, clarity, and consistency.

Requirements

• 7+ years of experience in Brand, Product, or strategic marketing roles.
• Proven expertise in naming, positioning, and messaging for complex technology portfolios.
• Exceptional storytelling ability to distill technical concepts into clear, compelling copy.
• Strong executive communication skills and ability to influence without authority.
• Must be based in the USA (Morrisville, San Jose, or Boulder) to support hybrid work expectations.

Nice to have

• Experience working across multi-product or platform-based portfolios.
• Background in enterprise infrastructure, cloud, data, or SaaS markets.
• Familiarity with brand architecture and trademark considerations.

Culture & Benefits

• Hybrid working environment designed for connection and collaboration.
• Comprehensive benefits package including Health and Life Insurance.
• Retirement and pension plans.
• Paid Time Off (PTO) and various leave options.
• Performance-based incentives and employee stock purchase plans (RSUs).