Field Marketing Specialist

Location: Victoria, Canada; regional travel of 10–20% is required.

Annual base salary: $73,150–$80,850 CAD, plus eligibility for an annual bonus.

Company

hirify.global develops and markets energy drinks through sports, culture, events, partnerships, and consumer activation programs.

What you will do

• Plan and execute regional field marketing initiatives, branded events, supported events, activations, and sampling programs.
• Recruit, train, coach, and manage university Student Marketeers across campus and regional consumer programs.
• Develop regional marketing plans covering sports, culture, campuses, distribution, event vehicles, and key consumption occasions.
• Build partnerships with universities, external stakeholders, opinion leaders, influencers, media, and sports and culture organizations.
• Manage regional logistics, including warehouses, inventory, fleet operations, budgets, forecasting, and travel.
• Track performance through business intelligence systems and use regional insights to improve awareness, product trial, distribution, and sales.

Requirements

• At least 2 years of event marketing experience.
• Experience with negotiation, partnerships, and budget management.
• Strong understanding of sports and culture landscapes, with demonstrated involvement and relevant networks.
• Strong written, presentation, verbal, analytical, strategic, leadership, prioritization, and organizational skills.
• Proficiency in Microsoft Office, including Excel, Word, and PowerPoint.
• University or college graduation, ideally with a bachelor’s degree in Marketing or Events Management; ability to lift 25 lbs and a valid full driver’s license are required.

Culture & Benefits

• Permanent, full-time position with benefits eligibility.
• Annual bonus eligibility under the hirify.global bonus plan.
• Work includes regional sports, culture, campus, event, and consumer engagement initiatives.
• Equal opportunity workplace committed to a diverse workforce.