Manager, Digital Marketing - CRM

Location: Mississauga, Ontario, Canada; onsite at 1940 Argentia Rd

Salary: CAD 91,900–126,390 per year, based on relevant experience.

Company

Walmart is a retail company serving customers through digital and omnichannel experiences.

What you will do

• Develop and execute customer lifecycle marketing and CRM strategies across owned digital channels.
• Build targeted campaigns and automated customer journeys using customer segments, insights, and marketing technology.
• Lead personalized messaging across email, SMS, push notifications, promotional, loyalty, and transactional communications.
• Develop testing roadmaps covering segmentation, creative, offers, timing, and journey design; optimize campaigns through performance analysis.
• Monitor customer behavior, database health, audience quality, forecasting, engagement, retention, and customer lifetime value.
• Partner with Consumer Insight, Customer Data Platform, Analytics, Digital, Data, Technology, Customer Care, Loyalty, and Merchandising teams.

Requirements

• Bachelor’s degree in Marketing, Business, Commerce, or a related field.
• 5+ years of experience in CRM, lifecycle marketing, digital marketing, or customer marketing.
• Experience developing lifecycle strategies, retention programs, and personalized marketing campaigns.
• Hands-on experience with CRM and marketing automation platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, Iterable, or Klaviyo.
• Strong knowledge of customer segmentation, audience management, personalization, marketing automation, customer data, analytics, and insights.
• Strong analytical, communication, budget management, and stakeholder management skills, including experience with A/B testing and campaign performance measurement.

Nice to have

• Experience in retail, eCommerce, loyalty, or omnichannel environments.

Culture & Benefits

• Work in an environment focused on respect, belonging, integrity, customer value, and continuous improvement.
• Develop others through feedback, coaching, mentoring, and developmental opportunities.
• Collaborate with cross-functional business partners and communicate with a range of audiences.
• Support innovation, intelligent risk-taking, and the adoption of new digital tools and ways of working.
• Walmart accommodates disability-related needs of applicants and associates as required by law.