Marketing Operations Specialist

TL;DR

Marketing Operations Specialist (Pardot/Account Engagement, Salesforce): Support demand generation and sales outreach by building and deploying email campaigns, maintaining targeted prospect lists, and running CRM and marketing-ops workflows with an accent on data quality, segmentation, and end-to-end funnel reporting. Focus on campaign execution QA, lead routing/CRM hygiene, and process documentation to improve performance over time.

Location: Waterloo, Ontario

Salary: $60,800.00 - $85,500.00 (base)

Company

hirify.global provides marketing operations support for demand generation and sales outreach.

What you will do

• Build and deploy email campaigns in Pardot (Account Engagement): load lists, apply segmentation, run QA/testing, schedule sends, and monitor early performance.
• Source and maintain prospect lists using ZoomInfo and Salesforce: segment by ICP, validate required fields, remove duplicates, and prepare clean lists for outreach.
• Maintain marketing operations documentation (checklists, SOPs, naming conventions) and standardize repeatable processes across Pardot, Salesforce, and Monday.com.
• Support Salesforce CRM operations: maintain campaign records, associate leads/contacts to campaigns, assist with lead routing, and perform regular data hygiene (deduplication, field/status updates).
• Track and report campaign and funnel performance (deliverability, engagement, lead flow, conversion), maintain dashboards, and flag data quality issues affecting reporting.
• Manage marketing ops work in Monday.com (intake requests, track tasks/timelines, maintain statuses) and provide occasional webinar/event support.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent practical experience).
• 2+ years of experience in marketing, communications, events, or related roles (internships/co-op welcome).
• Strong written and verbal communication skills with attention to detail.
• Comfort working with data (spreadsheets, sorting/filtering, basic formulas) and ability to spot inconsistencies while following processes.
• Experience (or coursework) with marketing/CRM tools such as Salesforce, Pardot/Account Engagement, ZoomInfo, and Monday.com; willingness to learn documented processes is required.
• Ability to document work (checklists/SOPs), perform QA before launches, and manage multiple requests without losing details.

Culture & Benefits

• Flexible work environment.
• Mentorship and professional development.
• Full-time benefits including medical, dental, vision, life, disability insurance, retirement, employee share purchase program, and paid time off (eligibility requirements apply).
• Organization-wide bonus incentive program (VIP) paid in addition to base salary for eligible full-time employees.

Hiring process

• Applications are reviewed and evaluated by the hiring team.
• Role is actively being filled immediately.