Marketing Operations Specialist (Salesforce)

Location: Waterloo, Ontario, Canada

Salary: CAD 60,800–79,800 per year, plus eligible variable incentive pay.

Company

hirify.global develops software and cybersecurity solutions.

What you will do

• Build and deploy email campaigns in Pardot (Account Engagement), including list loading, segmentation, quality assurance, testing, scheduling, and initial performance monitoring.
• Source, segment, validate, and maintain targeted prospect lists using ZoomInfo and Salesforce.
• Maintain campaign documentation, checklists, standard operating procedures, naming conventions, and repeatable processes.
• Support Salesforce campaign operations, lead routing, data hygiene, deduplication, and status updates.
• Track campaign and funnel performance, maintain dashboards, and identify data quality issues affecting reporting.
• Coordinate with Sales and Marketing on lead handoffs, routing rules, service-level agreements, webinars, events, and task tracking in Monday.com.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• At least 2 years of experience in marketing, communications, events, or a related role; internships and co-op experience are welcome.
• Strong written and verbal communication skills with careful attention to detail.
• Comfort working with data, spreadsheets, sorting, filtering, and basic formulas.
• Experience or coursework with Salesforce, Pardot/Account Engagement, ZoomInfo, and Monday.com is an asset; willingness to learn documented processes is required.
• Ability to document work, perform pre-launch quality assurance, and manage multiple requests without losing detail.

Culture & Benefits

• Flexible work environment.
• Mentorship and professional development opportunities.
• Career growth across multiple areas of marketing.
• Eligible employees may receive medical, dental, vision, life, disability, retirement, employee share purchase, and paid-time-off benefits.
• Full-time eligible employees may participate in the hirify.global Variable Incentive Pay program.