Marketing Manager (Kids Entertainment)

Location: Toronto, Canada or New York City, US. Hybrid work model balancing office collaboration and remote work.

Salary: CAD 76,000–83,000 per year.

Company

hirify.global builds and grows family entertainment brands through content production, audience distribution, franchise management, licensing, and consumer products.

What you will do

• Develop and own franchise marketing plans for Strawberry Shortcake, Degrassi, and Yo Gabba Gabba!, including social strategies, paid media, and creator programs.
• Translate franchise strategies and brand positioning into integrated, multi-channel campaigns focused on audience growth.
• Manage agencies, freelancers, influencers, and content creators while overseeing assets, deadlines, approvals, and brand compliance.
• Collaborate with Media Solutions, YouTube, FAST, Communications, Licensing, Consumer Products, regional marketing teams, and external partners.
• Monitor campaign performance, interpret KPIs, optimize creative and media for ROI, and maintain campaign calendars.
• Turn audience, campaign, and platform insights into recommendations through monthly reports and quarterly reviews.

Requirements

• Hands-on experience managing multi-channel campaigns end to end, from planning through reporting.
• Strong knowledge of marketing principles, funnel strategies, and paid, organic, and earned channels.
• People management experience, including mentoring and developing junior team members.
• Proficiency with marketing, social media, analytics, and scheduling tools such as Google Analytics, social insights, HeyOrca, or Hootsuite.
• Strong analytics interpretation, project management, communication, organizational, and creative feedback skills.
• Experience working with agencies, freelancers, and cross-functional teams, plus an interest in kids’ and family entertainment.

Culture & Benefits

• Hybrid work model.
• Paid time off.
• Retirement savings plan with company matching.
• Comprehensive health and dental coverage with shared premium costs from day one.
• Employee Assistance Program.
• Inclusive and supportive environment focused on creativity, individuality, and professional development.

Hiring process

• Initial virtual screening with Talent Acquisition.
• Interview with the hiring manager, followed by interviews with two or three key business partners.
• Role-specific assessment where applicable.