Lead Partner Marketing (SaaS)

TL;DR

Lead Partner Marketing (SaaS): Driving growth across Americas channel ecosystem (resellers, VARs, distributors) with an accent on co-marketing programs and strategic field activations. Focus on developing localized GTM motions for NA & LATAM markets and optimizing MDF investments to accelerate pipeline.

Location: Hybrid (San Mateo, CA), requires in-office presence three days per week (Tuesday - Thursday)

Salary: $127,500 - $157,500 USD

Company

hirify.global builds uncomplicated service software for customer and employee experiences using a people-first AI approach.

What you will do

• Build joint marketing plans with distributors, resellers, and strategic VARs to drive pipeline and MQCs.
• Develop and execute localized GTM motions for North America and LATAM markets.
• Run high-impact co-marketing programs including webinars, roundtables, and industry sponsorships.
• Manage MDF planning, approvals, and ROI analysis aligned with regional revenue goals.
• Collaborate with Channel Sales and cross-functional teams to ensure ecosystem visibility.
• Track and report performance metrics and represent partner marketing in quarterly business reviews.

Requirements

• 6-8 years of experience in partner marketing (channels, resellers, ISV, or SI partnerships).
• Must be based in or able to work from San Mateo, CA (Hybrid).
• Strong project management skills and ability to manage multiple simultaneous projects.
• Analytical mindset with a focus on data and ROI.
• Proficiency with CRM systems, marketing automation platforms, and SFDC.

Nice to have

• Experience in marketing Technology and SaaS businesses.

Culture & Benefits

• Comprehensive health benefits including dental, medical, and vision insurance.
• Financial perks such as Equity, ESPP, and target bonuses.
• Flexible PTO and wellness benefits.
• Supportive environment with adoption and parental leave.
• Commuter benefits.