Demand Generation Manager (B2B)

TL;DR

Demand Generation Manager (B2B): Running the ABM and B2B demand generation engine to drive pipeline from priority accounts across various market segments with an accent on multi-channel campaign execution and account operations. Focus on optimizing funnel performance, partnering with sales teams, and scaling growth through data-driven experimentation.

Location: 100% onsite in Ortigas, Metro Manila

Company

hirify.global is a leading on-demand marketplace connecting businesses with high-quality photography, video, and editing creators.

What you will do

• Execute ABM and B2B demand generation strategies in coordination with the Head of Marketing.
• Run multi-channel ABM campaigns utilizing email, paid media, outbound support, and content.
• Manage lead and account operations, including sourcing, scoring, routing, and nurturing.
• Partner with SDRs and AEs to develop outreach cadences and follow-up plays.
• Track and report on funnel performance and conduct experiments to improve conversion rates.
• Take full ownership of growth initiatives and operational execution.

Requirements

• 2+ years of experience in B2B demand generation, growth marketing, or Revenue Operations.
• Proven track record of driving pipeline from target accounts.
• Hands-on experience with Salesforce, HubSpot, and tools such as RollWorks, Rb2b, Apollo, Unify, or Zapier.
• Data-driven mindset with proficiency in managing dashboards and funnel metrics.
• Fluency in written and spoken English.
• Must be willing to report 100% onsite in Ortigas.

Culture & Benefits

• Health Insurance (Day 1 HMO with dependents).
• Company Equity.
• Transportation allowance.
• Free daily meals.
• Paid Time Off.
• Culture based on extreme ownership, radical candor, and peak performance.