Senior Strategist, Lifecycle Marketing (DTC/Ecommerce)

TL;DR

Senior Strategist, Lifecycle Marketing (DTC/Ecommerce): Leading lifecycle marketing strategy for a portfolio of DTC ecommerce clients with an accent on retention, customer engagement, and lifetime value. Focus on developing strategic roadmaps across email, SMS, CRM, and loyalty programs while driving performance through data-driven experimentation and optimization.

Location: Must be based in Mexico, Philippines, Dominican Republic, Ecuador, Argentina, or Panama

Company

hirify.global is a digital commerce agency helping ambitious DTC brands grow through strategy, creativity, technology, and data.

What you will do

• Own lifecycle marketing strategy for a portfolio of ecommerce clients.
• Develop strategic roadmaps for email, SMS, CRM, customer journeys, and loyalty initiatives.
• Serve as the primary strategic advisor, leading client meetings and quarterly business reviews.
• Analyze performance data to identify trends, risks, and growth opportunities.
• Champion testing strategies and continuous optimization across all lifecycle programs.
• Collaborate with creative, design, and development teams to ensure successful execution.

Requirements

• 5 to 7 years of experience leading lifecycle and retention marketing programs for DTC ecommerce brands.
• Minimum 4 years of advanced, hands-on experience using Klaviyo.
• Agency experience managing multiple client accounts.
• Proven expertise in Shopify or Shopify Plus ecosystems.
• English proficiency: All application materials and communications must be in English.
• Strong analytical skills with the ability to translate performance data into strategic business recommendations.

Nice to have

• Experience supporting enterprise and high-growth ecommerce brands.
• Familiarity with additional marketing automation and CRM platforms.
• Experience presenting strategic recommendations to executive stakeholders.

Culture & Benefits

• Fully remote work environment with a globally distributed team.
• 23 days of paid time off plus 10 company holidays.
• Year-round half-day Fridays.
• Medical, dental, and vision insurance with company contributions.
• 401(k) retirement plan with up to 4% company match (where applicable).
• $500 annual employee stipend after one year of employment.

Hiring process

• Video interview with the Hiring Team.
• Role-related assessment.
• Final panel interview.