Email & Lifecycle Marketing Manager

TL;DR

Email & Lifecycle Marketing Manager: Building and optimizing a comprehensive email and SMS content engine for a college-age audience with an accent on lifecycle strategy, deliverability, and high-conversion copywriting. Focus on designing personalized customer journeys, analyzing performance metrics, and driving engagement through data-informed content iterations.

Location: Must be based in the Philippines. Working hours: 3:00 PM to 12:00 AM PHT.

Company

hirify.global is a custom apparel company focused on serving college-age audiences with a strong emphasis on long-term team contributions and growth.

What you will do

• Own the conceptualization and execution of all email and SMS marketing content, including subject lines, body copy, and CTAs.
• Develop and manage lifecycle flows such as welcome series, post-purchase nurture, and cart abandonment.
• Collaborate with brand and creative teams to ensure all communications are on-brand and resonate with the target audience.
• Monitor and optimize deliverability, sender reputation, and engagement metrics like open and click-through rates.
• Define segmentation logic to ensure the right messages reach the right customers at the right time.
• Report on performance data and apply insights to continuously improve campaign effectiveness.

Requirements

• 4-8 years of experience in email, lifecycle, or CRM marketing with a strong focus on writing.
• Hands-on experience with ESPs or marketing automation platforms like Iterable, Klaviyo, HubSpot, or Braze.
• Demonstrated ability to build and manage lifecycle programs and segmentation logic.
• Proficiency in analyzing performance metrics and deliverability indicators.
• Basic HTML/CSS skills for troubleshooting and template adjustments.
• Must be based in the Philippines and available for the required working hours (3:00 PM - 12:00 AM PHT).

Nice to have

• Experience with SMS marketing platforms.
• Background in B2C or DTC marketing.
• Experience writing specifically for a consumer/college-age audience.

Culture & Benefits

• Competitive annual salary.
• Comprehensive health insurance coverage.
• Opportunities for professional learning and development.
• 2-month paid sabbatical for eligible long-term employees.
• Collaborative and inclusive work environment.