Digital Marketing Manager (SaaS)

TL;DR

Digital Marketing Manager (SaaS): Planning and executing integrated digital marketing campaigns across paid social, display, and content syndication with an accent on pipeline growth and performance optimization. Focus on designing data-driven strategies, managing end-to-end ABX execution, and maximizing ROI through rigorous experimentation.

Location: Austin, Texas

Company

hirify.global is a people-first software company providing powerful and secure solutions to help customers accelerate business transformation.

What you will do

• Develop and execute comprehensive multi-channel digital marketing strategies across paid social, targeted display, and content syndication.
• Lead Demand Generation (DG) and Account-Based Experience (ABX) campaigns from concept through scaling.
• Manage paid media spend and campaign execution via Google Ads, LinkedIn, and programmatic platforms.
• Monitor and analyze KPIs including CTR, CVR, CPL, and ROAS using GA4 and Tableau.
• Own budget allocation and manage relationships with external vendors and agencies.
• Collaborate with product marketing, sales, and demand gen teams to align with go-to-market goals.

Requirements

• 4–7+ years of experience in digital marketing, performance marketing, or demand generation.
• Strong proficiency in paid media platforms (LinkedIn, Meta, programmatic).
• Experience with analytics tools such as GA4, Tableau, or Looker.
• Proven track record of managing end-to-end campaigns that drive measurable results.
• Ability to manage budgets and perform performance forecasting.

Nice to have

• Experience in B2B SaaS or enterprise marketing environments.
• Familiarity with ABM platforms like 6sense and CRM systems (Salesforce, HubSpot).
• Knowledge of Conversion Rate Optimization (CRO) and experimentation frameworks.
• Professional certifications from LinkedIn or 6Sense.

Culture & Benefits

• People-first corporate culture focusing on empathy, accountability, and collaboration.
• Environment that encourages lasting professional growth and career advancement.
• Commitment to equal employment opportunity and diversity.