Senior CRM Manager (Marketing)

TL;DR

Senior CRM Manager (Marketing): Leading CRM strategy and executing lifecycle communications for professional subscription products with an accent on activation, engagement, and retention. Focus on owning the go-to-market CRM strategy for new products and markets, utilizing AI tools to optimize campaign efficiency.

Location: Must be based in Spain (Fully Remote)

Company

hirify.global is an online services marketplace connecting customers with professionals across over 1,000 categories globally.

What you will do

• Lead CRM strategy and end-to-end projects for professional subscription products.
• Manage and mentor a CRM Executive to ensure executional excellence.
• Develop cross-channel trigger and lifecycle communications using data-driven insights to encourage repeat use.
• Own the go-to-market (GTM) CRM strategy for new product launches and new market opportunities.
• Create marketing content to support upsell, cross-sell, and brand affinity.
• Implement test-and-learn plans using Iterable for personalization and automation.

Requirements

• 6+ years of experience in a CRM role.
• Must be based in Spain.
• Strong experience with CRM/ESP platforms like Iterable or Braze.
• Proven track record of delivering complex multi-channel lifecycle automation.
• Experience using data visualization tools to make decisions and recommendations.
• Proficiency with AI tools such as Claude to improve workflow efficiency and analysis.

Culture & Benefits

• Combination of scale-up agility and innovation with the stability of a PE-backed company.
• Genuine ownership and responsibility in shaping commercial strategy during a pivotal transformation.
• Commitment to diversity, equity, inclusion, and belonging (DEIB).
• Fully remote work environment.

Hiring process

• Screening call with Talent Partner (30 mins).
• Hiring Manager interview (30 mins).
• Take-home task presentation (60 mins).
• Values interview (30 mins).