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Senior CRM Manager (Marketing)
Описание вакансии
Текст:
TL;DR
Senior CRM Manager (Marketing): Leading CRM strategy and executing lifecycle communications for professional subscription products with an accent on activation, engagement, and retention. Focus on owning the go-to-market CRM strategy for new products and markets, utilizing AI tools to optimize campaign efficiency.
Location: Must be based in Spain (Fully Remote)
Company
is an online services marketplace connecting customers with professionals across over 1,000 categories globally.
What you will do
- Lead CRM strategy and end-to-end projects for professional subscription products.
- Manage and mentor a CRM Executive to ensure executional excellence.
- Develop cross-channel trigger and lifecycle communications using data-driven insights to encourage repeat use.
- Own the go-to-market (GTM) CRM strategy for new product launches and new market opportunities.
- Create marketing content to support upsell, cross-sell, and brand affinity.
- Implement test-and-learn plans using Iterable for personalization and automation.
Requirements
- 6+ years of experience in a CRM role.
- Must be based in Spain.
- Strong experience with CRM/ESP platforms like Iterable or Braze.
- Proven track record of delivering complex multi-channel lifecycle automation.
- Experience using data visualization tools to make decisions and recommendations.
- Proficiency with AI tools such as Claude to improve workflow efficiency and analysis.
Culture & Benefits
- Combination of scale-up agility and innovation with the stability of a PE-backed company.
- Genuine ownership and responsibility in shaping commercial strategy during a pivotal transformation.
- Commitment to diversity, equity, inclusion, and belonging (DEIB).
- Fully remote work environment.
Hiring process
- Screening call with Talent Partner (30 mins).
- Hiring Manager interview (30 mins).
- Take-home task presentation (60 mins).
- Values interview (30 mins).