Head Of Marketing Analytics (Fintech)

TL;DR

Head of Marketing Analytics (Fintech): Leading full-funnel marketing analytics and scaling an AI-augmented team to drive growth with an accent on attribution modeling, incrementality frameworks, and performance measurement. Focus on translating complex test-and-learn results into actionable insights to optimize CAC, LTV, and channel efficiency.

Location: Must be based in the United States (Remote or Hybrid)

Salary: $200,000 – $230,000

Company

hirify.global is a high-growth consumer fintech platform backed by Walmart and Ribbit Capital, dedicated to fixing the financial system through integrated banking, lending, and investment services.

What you will do

• Own full-funnel marketing analytics from paid media through lifecycle journeys.
• Lead and scale an AI-augmented analytics team to automate reporting and accelerate experimentation.
• Execute a marketing test-and-learn agenda to provide clear business recommendations.
• Partner with the ML team to evolve MTA, MMM, and incrementality measurement frameworks.
• Manage martech vendor relationships and evaluate new data sources to enhance product capabilities.

Requirements

• 10+ years of experience in marketing analytics, growth analytics, or performance marketing.
• 4+ years of people leadership experience.
• Expertise in attribution modeling and marketing measurement (incrementality, MMM, or multi-touch attribution).
• Strong SQL skills with experience in large datasets and modern data warehouses.
• Proven track record of improving CAC, LTV, and channel efficiency.
• Must be based in the United States.

Nice to have

• Experience in fintech, lending, or regulated industries.
• Background in CRM/lifecycle marketing analytics.
• Experience with Martech/CDP platforms and vendor evaluation.

Culture & Benefits

• Competitive cash compensation and generous stock option packages.
• Benefits effective on day one, including 401(k) with match.
• Flexible time off programs including vacation, sick, and parental leave.
• Remote-friendly environment with the option to work from an office.
• Opportunity to work at a high-potential, early-stage fintech startup.

Hiring process

• Initial interview with Talent Partner.
• Technical or Hiring Manager interview.
• Team interview and Executive interview.