Director, Events (SaaS)

TL;DR

Director, Events (SaaS): Leading corporate event strategy and execution across in-person, virtual, and third-party conferences with an accent on the full event lifecycle and team management. Focus on aligning events with business goals such as pipeline impact, brand awareness, and customer loyalty in a B2B SaaS environment.

Location: Remote (Must be based in Canada)

Salary: CDN $138,200 - $181,400

Company

hirify.global is a market leader in Sales Performance Management (SPM) providing cutting-edge SaaS solutions for revenue optimization.

What you will do

• Own and execute the global events strategy roadmap, including company-hosted, third-party, and regional events.
• Manage the end-to-end event lifecycle from strategy, budgeting, and logistics through execution and reporting.
• Coordinate with cross-functional teams (Sales, Marketing, Product) to align messaging, audience strategy, and follow-up.
• Negotiate and manage vendor contracts, SLAs, and Statements of Work.
• Define, track, and report on event success metrics including ROI, leads generated, and pipeline impact.
• Lead, coach, and manage a team of direct reports and external agencies.

Requirements

• Must be based in Canada.
• 6+ years of experience in events, field marketing, or B2B marketing.
• Proven experience managing diverse event formats (virtual, hybrid, and in-person).
• Strong track record of managing event budgets and negotiating with external vendors.
• Proficiency with event tech (Cvent, Swoogo, ON24) and CRMs (Salesforce, HubSpot).
• Bachelor's degree in Marketing, Communications, or a related field preferred.

Nice to have

• Experience working within B2B SaaS or high-growth technology companies.
• Professional certifications in project management or event planning.

Culture & Benefits

• Collaborative, diverse, and innovative team environment.
• Opportunity to lead and redefine revenue optimization strategies.
• Eligibility for a variable compensation program.
• Supportive culture focused on unlocking individual potential and growth.