Business Development Marketing Analyst (Public Sector)

TL;DR

Business Development Marketing Analyst (MarTech/Public Sector): Developing and optimizing multi-channel marketing campaigns to drive brand awareness and sales enablement for government agency modernization projects with an accent on Account-Based Marketing (ABM) and digital engagement. Focus on producing high-impact collateral, managing lead generation pipelines in Salesforce, and analyzing campaign ROI to inform strategic growth.

Location: Must be based in one of the 30+ approved US states and work from the contiguous United States.

Salary: $90,400 - $101,700 USD

Company

hirify.global is a consultancy and public benefit corporation helping government agencies modernize legacy systems through human-centered design and modern engineering.

What you will do

• Develop and execute multi-channel ABM campaigns in partnership with Growth teams to drive pipeline growth.
• Produce marketing collateral including thought leadership content, case studies, whitepapers, and blogs.
• Manage digital content for social media platforms (LinkedIn, X, YouTube) and web to maintain communication cadence.
• Execute geofencing and location-based campaigns for trade shows and targeted agencies.
• Analyze campaign performance and track Marketing Qualified Leads (MQLs) using Salesforce and Google Analytics.
• Support technical proposal efforts by maintaining capability statements and proposal boilerplate.

Requirements

• 2–4 years of marketing or communications experience, preferably focused on the public sector.
• Proficiency with HubSpot, Salesforce, Google Analytics, WordPress, and ABM tools.
• Strong written and verbal communication skills for persuasive, market-facing copy.
• Bachelor's degree in Marketing, Communications, Business, or a relevant field.
• Legal authorization to work in the US without visa sponsorship now or in the future.
• Must reside in one of the specified US states (e.g., CA, NY, TX, VA, WA, etc.).

Nice to have

• Experience in a B2B or government-facing environment.
• Prior collaboration with cross-functional technical teams and creative vendors.
• Commitment to data-driven decision making and brand stewardship.

Culture & Benefits

• Comprehensive health, dental, and vision insurance, plus no-cost disability and life insurance.
• Remote-first environment with home office setup assistance and monthly utility reimbursement.
• 401(k) match (4%) and performance-based annual bonuses.
• Generous time off including 12 paid federal holidays, vacation, and sabbatical leave.
• Paid parental leave including home meal delivery.
• Professional development via LinkedIn Learning and an annual allowance for certifications and tuition.