Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech): Leading go-to-market strategy and execution for payments technology, financing solutions, and SaaS products for home improvement trades with an accent on translating complex financial products into clear value propositions. Focus on scaling payments ecosystems, refining ICPs, and driving adoption through data-driven campaigns.

Location: Hybrid in Austin, TX or San Francisco, CA

Compensation: $130,000 - $140,000 annually

Company

hirify.global is a technology company delivering financing and AI-powered software products for sustainable home solutions like solar panels and energy-efficient HVAC.

What you will do

• Own and execute GTM strategies for B2B payments technology, financing products, and new SaaS platform capabilities.
• Develop differentiated product positioning and messaging across financial workflows and business operations.
• Lead cross-functional launches and adoption campaigns, optimizing channels and tactics for revenue impact.
• Enable Sales and Account teams with messaging frameworks, pitch decks, and competitive positioning assets.
• Define and track KPIs tied to product adoption, conversion, retention, and product-led growth.
• Conduct customer and market research to provide actionable recommendations for the product roadmap.

Requirements

• 7+ years of experience in B2B or B2B2C product marketing.
• 4+ years of relevant experience in fintech, merchant services, payments technology, or financial services.
• Experience supporting early-stage or evolving product lines through GTM strategy and execution.
• Strong analytical skills and proficiency with product marketing and campaign tools.
• Excellent communication, storytelling, and stakeholder management abilities.
• Must be based in or able to work hybrid in Austin, TX or San Francisco, CA.

Culture & Benefits

• Collaborative work culture for extraordinary professionals.
• Opportunity to drive the adoption of sustainable energy solutions.
• Company support for GivePower, a nonprofit providing clean water and electricity in underserved regions.