Senior Lifecycle Marketing Manager (SaaS)

TL;DR

Senior Lifecycle Marketing Manager (SaaS): Designing and optimizing customer journeys from acquisition to retention with an accent on product-led growth (PLG) and sales-assisted motions. Focus on building automated nurture programs, improving trial conversion rates, and scaling behavioral-based triggers across multiple GTM motions.

Location: Remote (USA)

Company

hirify.global is a modern software platform helping thousands of organizations worldwide manage their fleet operations.

What you will do

• Own and evolve the lifecycle marketing strategy across lead nurture, trial onboarding, activation, and retention stages.
• Design segmented email journeys supporting self-service PLG, mid-market, and enterprise GTM motions.
• Partner with Product and Growth teams to optimize trial activation and free-to-paid conversion rates.
• Build and manage scalable automation programs using Marketo, Gainsight, and Salesforce.
• Establish testing frameworks to continuously optimize customer engagement and campaign performance.
• Analyze funnel and behavioral data to identify friction points and translate insights into business outcomes.

Requirements

• 7+ years of experience in lifecycle, customer, or growth marketing within B2B SaaS.
• Proven track record of managing both PLG and sales-assisted go-to-market motions.
• Hands-on experience with Marketo and Salesforce is required.
• Strong analytical mindset with the ability to use product usage data for optimization.
• Experience building triggered email workflows and behavioral-based segmentation.
• Must be based in the USA.

Nice to have

• Experience with Gainsight.
• Experience in fast-paced, high-growth startup environments.

Culture & Benefits

• Comprehensive health, dental, and vision insurance (100% employee coverage).
• 401(k) match of 4% and incentive stock options.
• Generous PTO (4 weeks starting) plus 14 company/floating holidays.
• Paid parental leave (up to 16 weeks for birthing parents).
• Professional development, wellbeing, and business expense stipends.
• Flexible remote-working culture.