Lifecycle Marketing Manager (SaaS)

Location: Remote

Company

hirify.global builds tools that help entrepreneurs reduce administrative work and focus on solving business problems.

What you will do

• Own lifecycle marketing in HubSpot, including nurture tracks, drip campaigns, audience segments, and lifecycle-stage messaging.
• Map lead progression across the funnel, identify drop-off points, and run experiments to improve stage-to-stage conversion.
• Build and refine lead progression and scoring models using behavioral and firmographic signals in partnership with Sales.
• Plan and run B2B demand-generation campaigns, including webinars from topic and speaker selection through follow-up and pipeline conversion.
• Partner with Marketing Operations, Sales, RevOps, content, analytics, and product teams on workflows, CRM tracking, handoff, and lifecycle definitions.
• Report on campaign and funnel performance, including open, click-through, conversion, and stage-to-stage conversion rates.

Requirements

• 4–6 years of experience in lifecycle marketing, email marketing, or marketing automation, preferably in a SaaS or technology environment.
• Hands-on experience building lifecycle marketing programs in HubSpot.
• Proven experience optimizing funnels and delivering measurable conversion improvements.
• Experience building or working closely with lead-scoring mechanisms.
• Experience running B2B marketing campaigns, including webinars.

Culture & Benefits

• Remote working arrangement.
• Agile working model focused on goals and performance.
• Multicultural environment with a global perspective.
• Learning opportunities and mentorship from peers and leaders.
• Equal-opportunity workplace with accessibility support available during the application and interview process.