3 дня назад
Senior Audience Marketing Manager
82 300 - 229 500$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Audience Marketing Manager (B2B SaaS/Account-Based Marketing): Building and executing audience marketing strategies and integrated campaigns for industry-specific account portfolios, spanning net-new prospects and existing customers with an accent on pipeline measurement, vertical positioning, and revenue partnership. Focus on connecting marketing investment to pipeline outcomes, adapting platform messaging for complex buying committees, and optimizing budgets across digital, field, content, email, and events.
Location: United States. Fully remote for candidates residing outside a 30-mile radius of a office; hybrid with three days per week in the office for candidates within that radius.
US base salary: $82,300–$229,500 per year, plus potential performance bonus, stock, and other incentive compensation.
Company
provides cloud contact center software for customer experience teams worldwide.
What you will do
- Own the audience marketing strategy for an assigned industry vertical across net-new prospects and existing customers.
- Build and run account-based marketing programs that generate new and expansion pipeline.
- Establish measurement models connecting audience activity, account engagement, funnel progression, and revenue outcomes.
- Adapt platform positioning into vertical-specific messaging for buying committees, sales, sales development, and customer success teams.
- Manage the vertical marketing budget across accounts, events, campaigns, and content.
- Present performance, investment cases, progress, and gaps to marketing and sales leadership.
Requirements
- 6+ years of B2B marketing experience with direct accountability for pipeline or revenue outcomes.
- Experience designing and executing account-based, vertical, or industry-specific marketing programs.
- Experience partnering with sales organizations around shared account lists and pipeline targets.
- Strong understanding of B2B SaaS buying processes, multi-persona buying committees, and marketing budget ownership.
- Working fluency across field, digital, email, content, and events, with strong written and verbal communication skills.
- Hands-on proficiency with modern AI tools and practical experience applying AI to campaign development, research, and content production.
Nice to have
- Experience marketing in regulated or compliance-heavy industries such as financial services, healthcare, or government.
- Experience in contact center, CCaaS, UCaaS, or adjacent technology industries.
- Familiarity with account scoring and ICP models, ABM platforms such as 6sense or Demandbase, Salesforce, and marketing analytics tools.
- Bachelor’s degree or equivalent experience.
Culture & Benefits
- Health, dental, and vision coverage begins on the first day of employment.
- Short- and long-term disability coverage, basic life insurance, and a 401(k) plan with employer matching.
- Mental health support including therapy, coaching, and mindfulness resources.
- Employee stock purchase plan, paid time off, company holidays, paid volunteer hours, and 12 weeks of paid parental leave.
- Inclusive, team-first workplace focused on diversity, belonging, and collaboration.
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