Senior Patient & Consumer Marketing Manager (Medtech)

TL;DR

Senior Patient & Consumer Marketing Manager (Medtech): Developing and executing integrated patient and consumer engagement strategies for Neuromodulation therapies with an accent on demand generation, customer journeys, and multichannel engagement. Focus on translating clinical insights into scalable marketing programs and optimizing end-to-end patient experiences to drive business impact.

Location: Onsite in Minneapolis, MN (Minimum 4 days a week onsite)

Salary: $159,200 - $238,800

Company

A global leader in healthcare technology dedicated to alleviating pain, restoring health, and extending life through innovative medical technologies.

What you will do

• Develop integrated patient and consumer marketing strategies to strengthen therapy awareness and generate demand.
• Design and optimize end-to-end customer journeys across awareness, engagement, and conversion.
• Oversee growth marketing, CRM, marketing automation, and digital media initiatives.
• Own the patient content strategy across web, email, social media, and emerging digital channels.
• Lead a team of growth marketing and international patient marketing specialists.
• Define KPIs and measurement frameworks to optimize marketing investments and effectiveness.

Requirements

• Bachelor's Degree.
• Minimum 7 years of relevant experience.
• 5+ years of people or program managerial experience.
• Must possess unrestricted U.S. work authorization (Sponsorship offered exclusively for Principal-level roles and above).

Nice to have

• Experience in regulated healthcare industries such as medical device, pharma, or consumer healthcare.
• Proficiency with Salesforce Marketing Cloud and CRM platforms.
• Experience leveraging AI and personalization to improve customer engagement.
• Experience managing global marketing initiatives across multiple regions and markets.

Culture & Benefits

• Comprehensive health, dental, and vision insurance with HSA and Healthcare FSA options.
• 401(k) plan with employer contribution and match.
• Paid time off, paid holidays, and short-term disability.
• Employee Stock Purchase Plan and tuition assistance/reimbursement.
• Global well-being program (Simple Steps) and Employee Assistance Program.