Senior Marketing Manager (Consumer Health)

TL;DR

Senior Marketing Manager (Consumer Health/Partnerships): Leading partnership-driven marketing initiatives across the Americas to drive awareness and conversion for sleep therapy products with an accent on strategic co-marketing and end-to-end customer journeys. Focus on optimizing performance marketing, leveraging AI for effectiveness, and managing high-impact external partnerships.

Location: Remote within the U.S. (Preference for candidates on the West Coast)

Salary: $155,000 - $194,000

Company

hirify.global is a global leader in sleep therapy and consumer health, focusing on innovative medical technology to improve patient lives.

What you will do

• Lead strategic marketing programs focused on high-impact partnerships (e.g., Oura).
• Design and oversee end-to-end customer journeys from awareness and education through conversion.
• Collaborate cross-functionally with digital marketing, product, analytics, and MarComms teams.
• Manage external agencies to deliver high-quality creative assets and campaign briefs.
• Drive performance marketing efforts to generate qualified leads and support revenue growth.
• Analyze campaign performance and develop dashboards for leadership reporting.

Requirements

• Must be based in the United States.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 8+ years of marketing experience in multi-channel campaign strategy.
• Direct-to-Consumer (DTC) marketing experience is required.

Nice to have

• Proven experience leading integrated marketing campaigns from strategy to execution.
• Experience in partnership or co-marketing initiatives with external organizations.
• Ability to influence cross-functional stakeholders without direct authority.
• Interest in leveraging AI tools to enhance marketing effectiveness.

Culture & Benefits

• Comprehensive medical, vision, dental, and life insurance.
• Financial perks including 401(k), Health Savings Account (HSA), and Employee Stock Purchase Plan (ESPP).
• Generous time off: 15 days PTO in the first year, 11 paid holidays, and 3 floating days.
• Parental support with up to 14 weeks of primary caregiver leave.
• Professional development support via tuition assistance and flexible work arrangements.