Product Marketing Manager, Channel & Strategic Partnerships (Medtech)

TL;DR

Product Marketing Manager (Medtech): Developing partner-led go-to-market strategies and enablement tools for the Avive Connect AED and REALConnect platform with an accent on translating complex clinical data into persuasive narratives. Focus on building co-branded assets, optimizing partner-led buyer journeys, and creating competitive positioning to drive pipeline growth.

Location: Hybrid in Brisbane, CA

Salary: $120,000 - $135,000

Company

hirify.global is a growth-stage medtech company developing connected Automated External Defibrillators (AED) and response systems to improve survival rates for cardiac arrest victims.

What you will do

• Translate internal vision and GTM strategy into partner-ready narratives and enablement tools.
• Position the product portfolio (Connect AED, REALConnect, 4 Minute Community) for diverse partner audiences.
• Create co-branded sales assets including decks, one-pagers, battlecards, and training content.
• Develop competitive narratives to differentiate Avive from industry players like Stryker and Zoll.
• Operationalize the Proof Point Playbook by turning customer save stories into deployable marketing assets.
• Collaborate with Product, Sales, and Customer Success to ensure brand consistency across all channels.

Requirements

• 3 to 5 years of B2B experience in product, partner, or content marketing.
• Experience in regulated sectors such as medtech, digital health, or public safety.
• Strong storytelling skills with the ability to simplify dense clinical or technical material.
• Proven track record of building sales enablement tools that directly influence revenue.
• Ability to manage both high-level GTM strategy and hands-on content execution.
• Must be based in or able to work hybrid in Brisbane, CA.

Nice to have

• Experience with channel, reseller, or retail co-marketing.
• Background in connected healthcare solutions or tech-driven medical products.
• Experience supporting national accounts or enterprise GTM motions.
• Familiarity with CRM-driven content deployment and sales enablement tooling.

Culture & Benefits

• Mission-driven environment focused on saving lives.
• Dynamic, growth-stage organization with a high-impact scope of work.
• Collaborative and scrappy team culture.
• Opportunity to build elegant solutions for complex healthcare problems.