Channel Product Marketing Manager (Medtech)

Location: Brisbane, CA; hybrid workplace

Anticipated salary: $120,000–$135,000 annually

Company

hirify.global is a growth-stage medtech company building connected AED and community-based cardiac arrest response solutions.

What you will do

• Translate hirify.global’s product vision and go-to-market strategy into partner-ready positioning, narratives, messaging, and enablement.
• Position Connect AED, REALConnect, and 4 Minute Community for different partner audiences, buyers, and selling environments.
• Create co-branded decks, one-pagers, battlecards, objection-handling guides, demo scripts, talk tracks, and sales training content.
• Develop competitive messaging covering Stryker, Zoll, Cardiac Science, AEDtrax, and other connectivity products.
• Turn campaign and field stories into deployable proof points, including scenarios, quotes, video cutdowns, and supporting data, within two weeks of publication.
• Coordinate partner, product, sales, customer success, demand generation, and field teams while tracking MQL, SQL, and closed-won performance.

Requirements

• 3–5 years of experience in product marketing, partner marketing, content marketing, or related go-to-market work in B2B.
• Experience in public safety, medtech, digital health, govtech, or another complex or regulated space is preferred within the required experience background.
• Ability to turn dense clinical or technical material into clear, human, persuasive messaging and adapt one narrative for different partner audiences.
• Experience building messaging, positioning, and sales enablement that internal sales teams and external partners use.
• Ability to own both strategy and execution, from multi-channel go-to-market planning to copywriting and presentation development.
• Analytical and curious approach using customer interviews, win/loss insights, and performance data to refine positioning and prioritize work.
• Strong organization and cross-functional collaboration across Product, Sales, Demand Gen, Creative, and external partner teams.
• Mission-driven, collaborative, scrappy approach and willingness to execute hands-on work.

Nice to have

• Partner, channel, or co-marketing experience with distribution, retail, or reseller partners.
• Experience with connected technology products or connected healthcare solutions.
• Experience supporting national accounts or enterprise go-to-market motions.
• Familiarity with sales enablement tools and CRM-driven content deployment.

Culture & Benefits

• Mission-driven work focused on improving access to life-saving defibrillation and changing cardiac arrest outcomes.
• Hybrid work in Brisbane, California.
• Hands-on collaboration with Product, Sales, Customer Success, Community Programs, Demand Gen, and partner organizations.
• Equal employment opportunity employer.