Manager, Qualitative Research (Consumer Insights)

TL;DR

Manager, Qualitative Research (Consumer Insights): Leading the qualitative research team to deliver world-class consumer insights and actionable recommendations for global clients with an accent on qualitative methodologies and consultative storytelling. Focus on designing and executing complex research projects using ethnography, semiotics, and design thinking to drive client growth strategies.

Location: Pasig City, Philippines

Company

NIQ is the world’s leading consumer intelligence company, delivering a comprehensive understanding of consumer buying behavior to reveal new pathways to growth.

What you will do

• Lead the qualitative research team and manage local, regional, and global studies.
• Drive issue-based analyses and deliver proactive insights through consultative storytelling.
• Ensure high quality of data, analysis, and delivery for client reporting and presentations.
• Build and maintain strong relationships with clients through empathetic understanding and consultative advisory.
• Integrate new techniques and technologies into the qualitative research field.

Requirements

• At least 4 years of experience in Qualitative research.
• Practical experience in moderation, running focus groups, ethnography, and in-depth/expert interviews.
• Ability to synergize both quantitative and qualitative research methods.
• Strong research discipline and a result-focused, optimistic mindset.

Nice to have

• Experience or academic studies within Ethnography, Semiotics, Design thinking, or UI/UX.

Culture & Benefits

• Flexible working environment.
• Volunteer time off.
• Access to LinkedIn Learning.
• Employee-Assistance-Program (EAP).