Director of Product Marketing (SaaS)

TL;DR

Director of Product Marketing (SaaS): Developing compelling narratives and go-to-market strategies for an intelligent travel and spend management platform with an accent on commercial outcomes and competitive intelligence. Focus on shifting market perception to a unified platform and scaling the PMM function for a CFO-level buyer.

Location: Hybrid (Barcelona). Must be based within commuting distance of the Barcelona hub.

Company

hirify.global is an intelligent platform for travel and spend management that automates bookings, expenses, and invoice processing for over 10,000 companies worldwide.

What you will do

• Own the core messaging architecture and platform narrative to shift market perception toward a unified platform for modern finance teams.
• Drive the end-to-end GTM strategy for new products and major launches to improve adoption and commercial momentum.
• Build a best-in-class competitive intelligence function, including win/loss analysis, customer research, and market signaling.
• Partner with Revenue leadership and sales enablement to improve win rates, platform attach, and sales confidence.
• Lead and develop the PMM team, establishing operating rhythms and quality standards to scale the function.

Requirements

• Significant experience in B2B SaaS with a proven track record of building winning positioning and narratives.
• Ability to distill complex technical platforms into compelling stories that resonate with senior finance buyers (CFOs).
• Commercial mindset with the ability to use data for decision-making and challenge product roadmap priorities.
• Strong influence and communication skills to align Product, Revenue, and Marketing teams.
• AI-first operator: Must actively use AI to accelerate research, analysis, and output quality.
• Location: Must be based within commuting distance of the Barcelona hub.

Culture & Benefits

• Competitive compensation and equity ownership in the company.
• Comprehensive health and wellbeing support, including private healthcare, gym allowance, and access to therapy and coaching via Spring Health.
• Generous time off, including vacation days, public holidays, and a four-week fully paid sabbatical after 5 years.
• Family-centric benefits with 17 weeks of paid parental leave.
• Professional development through real-life English, Spanish, and Catalan lessons.
• Flexible hirify.globals such as 20 "Work from Anywhere" days per year and 16 paid volunteering hours.