Demand Generation Manager (Legal AI)

TL;DR

Demand Generation Manager (Legal AI): Developing and executing multi-channel demand generation strategies for the Spanish market to build pipeline and awareness with an accent on paid search, social, and digital campaigns. Focus on optimizing acquisition channels, managing external agency partners, and driving ambitious growth targets in a B2B SaaS environment.

Location: Remote in Spain or Hybrid in Barcelona

Company

hirify.global is the global leader in legal AI technology and the first legal practice management unicorn, empowering legal professionals worldwide.

What you will do

• Develop and own the demand generation strategy and budget for the Spanish market.
• Lead multi-channel campaigns across Google Ads, LinkedIn, Meta, webinars, and events.
• Manage external paid media agencies, setting strategy and ensuring accountability for performance.
• Analyze market trends and reporting metrics (CPL, conversion, pipeline) to optimize campaign ROI.
• Collaborate cross-functionally with Sales, Product Marketing, and Revenue Operations to align growth targets.
• Build and maintain performance dashboards in Salesforce and Looker for leadership visibility.

Requirements

• 4+ years of experience in demand generation or growth marketing, ideally in B2B SaaS.
• Proven experience working specifically within the Spanish market.
• Expertise in managing paid media channels (Google Ads, LinkedIn Ads, Meta Ads) at a strategic level.
• Experience managing external agencies and vendors.
• Strong analytical skills and ability to use data to shape marketing strategy.
• Must be based in Spain.

Nice to have

• Familiarity with Salesforce and marketing automation platforms (HubSpot, Marketo, Pardot).
• Experience in high-velocity B2B SaaS environments.
• Knowledge of the Spanish legal industry.
• Experience using generative AI tools for marketing support and workflow efficiency.

Culture & Benefits

• Flexible hybrid work environment with a pet-friendly office in Barcelona.
• Competitive, equitable salary and top-tier medical and dental coverage from Day 1.
• 23 days of Paid Time Off plus company holidays and short Fridays for work-life balance.
• Professional development and growth options.
• Company events and social-impact programs.