Performance Marketing Manager (B2B)

TL;DR

Performance Marketing Manager (B2B): Managing end-to-end paid acquisition campaigns across Google, LinkedIn, and Meta with an accent on privacy-first attribution and B2B lead generation. Focus on optimizing CPL, ROAS, and CAC while collaborating with product and ad tech teams to drive growth for Proton's business suite.

Location: Must be based in or able to work from Barcelona or London (Onsite)

Company

Proton is a privacy-focused technology company founded by CERN scientists, providing encrypted email, VPN, and other security tools to millions of users globally.

What you will do

• Own end-to-end paid B2B campaigns across Google, LinkedIn, and Meta, managing budgets and creative strategy.
• Manage external performance marketing agencies, ensuring high-quality execution and performance.
• Implement privacy-preserving tracking and attribution frameworks that function without third-party cookies.
• Forecast quarterly budgets and KPIs, reporting clear insights to leadership.
• Identify and resolve conversion bottlenecks across B2B funnels in collaboration with product teams.
• Partner with the Ad Tech team to automate reporting and improve data quality.

Requirements

• 4+ years of hands-on performance marketing experience with a focus on B2B user acquisition.
• Deep expertise in Google Ads, LinkedIn Ads, and Meta Ads with significant budget management experience.
• Proven track record of delivering measurable ROI (CPL, ROAS, CAC) for B2B tech or SaaS products.
• Experience managing external marketing agencies.
• Strong Excel skills for budget forecasting and data analysis.
• Experience with marketing automation tools like HubSpot.

Nice to have

• Familiarity with CMS tools and landing page A/B testing.
• Basic coding or automation skills (Python, SQL) for reporting efficiency.

Culture & Benefits

• Work on meaningful privacy-focused products with a global impact.
• Collaborative team environment with talent from elite academic and professional backgrounds.
• Strong health coverage, retirement options, and generous leave.
• Stock options provided from day one.
• Daily catered lunch and snacks in the office.
• Support for public transport, biking, or parking.