Head of Growth Marketing

TL;DR

Head of Growth Marketing (Growth Marketing/Martech): Own the full growth marketing function, building demand generation, paid acquisition, lifecycle nurture, website performance, and marketing operations with an accent on attribution, experimentation velocity, and AI-powered marketing automation. Focus on scaling pipeline and revenue growth across European markets while leading a team of marketers and growth engineers.

Location: Barcelona, London (Hybrid)

Company

hirify.global is a spend management and procurement platform that uses AI to automate company spending workflows.

What you will do

• Own end-to-end demand generation and pipeline growth across key European markets.
• Lead and scale paid media (paid social and paid search) using a structured test-and-learn approach to keep CAC within agreed thresholds.
• Drive website performance and a CRO roadmap across UX, messaging, and technical performance, ensuring rigorous A/B testing across the GTM org.
• Design and run lifecycle nurture programs to improve funnel conversion.
• Lead growth engineering and own the martech stack, including data infrastructure, attribution, and AI-powered automation with clear tracking and measurement.
• Run marketing ops end-to-end (CRM hygiene, lead routing, attribution, sales handovers) and build trusted growth reporting.

Requirements

• 8+ years in growth or performance marketing in B2B SaaS, with a track record of scaling demand generation engines and leading high-performing teams.
• Deep technical understanding of systems, data flows, and tooling; ability to architect attribution and work effectively with engineers.
• Strong commercial instincts and executive communication skills to represent growth at senior leadership level.
• Expertise in analytics and attribution, with a structured experimentation and prioritization mindset.
• Demonstrated experience across marketing automation, CRM, paid media, analytics tooling, AI-powered workflows, and data infrastructure.
• Experience partnering closely with Sales, Product Marketing, and RevOps on lead handovers and pipeline accountability.

Culture & Benefits

• Flexible hybrid policy (on-site and remote).
• Lunch funded 60% via Swile Card.
• Alan Premium health insurance.
• Gymlib pass and access to Moka.care for emotional and mental health wellbeing.
• Latest Apple equipment and office snacks.
• Trust- and empowerment-focused culture with growth mindset.

Hiring process

• HR screening.
• Hiring manager interview.
• Case study and chat with the CEO.