User Acquisition Lead (Marketing)

TL;DR

User Acquisition Lead (Marketing): Scaling paid user acquisition across multiple channels to grow the user base of a rewards-based walking app with an accent on ROAS optimization and creative testing. Focus on managing high-budget campaigns across Meta, TikTok, and SDK networks while leveraging AI for automation.

Location: Hybrid (Barcelona or Paris)

Company

hirify.global is a profitable, fast-growing app that rewards users for walking, combining gamification, lifestyle, and wellbeing.

What you will do

• Own the full media mix including Meta, TikTok, Apple Search Ads, Google Ads, AppLovin, and various SDK/vertical ad networks.
• Manage monthly budgets with a strict focus on profitability and LTV-based targets.
• Translate performance data into actionable creative hypotheses and brief the in-house creative team.
• Scale affiliate and CPA channels, including publisher recruitment and payout model management.
• Explore organic growth levers such as ASO and referral systems in collaboration with the growth team.
• Implement and optimize AI tools to automate campaign management and repetitive tasks.

Requirements

• 3–6 years of hands-on experience in mobile user acquisition.
• Deep expertise in Meta, TikTok, AppLovin, and rewarded ad networks.
• Experience in both gaming and non-gaming (health/wellness) app sectors.
• Knowledge of IAP-driven UA strategies and affiliate tracking setup.
• Proficiency with MMP and BI tools to derive actionable insights from data.
• Fluent English, written and spoken.

Nice to have

• Experience scaling growth for subscription-based mobile apps.
• Expertise in web-to-app campaigns, including landing page and funnel optimization.
• Experience in influencer marketing, from sourcing creators to measuring performance.

Culture & Benefits

• Senior role reporting directly to the Chief Growth Officer with high impact on company trajectory.
• Hybrid work model with international flexibility across Paris and Barcelona offices.
• Comprehensive health and wellness package including private healthcare (Alan) and Urban Sports allowance.
• Practical perks such as meal vouchers and Friday team lunches.
• Additional company holiday days and regular team offsites.